Top SERP ranking on Google can bring a boom to any business. With millions of pages on the internet, how to make sure your website ranks on top?
Search Engine Results Pages or SERP are pages that appear when a user searches for something on a Search Engine. When the user enters a query, the Search Engine displays them with results. These queries are particular phrases and words, which are known as keywords in Digital Marketing terms.
So, let us discuss in detail the attributes that can help your website achieve considerable results. Here are 7 Features to Enhance Your Google SERP Rankings:
- Improve User Experience
Your website is no different from an actual business, so it is important to give people who visit your website an amazing experience. Every aspect of the website should be very friendly to the user.
One of the best ways to improve user experience is by keeping it simple, from the content, message you want to deliver, and design. The design part includes the way the user can navigate your website to colors, font, and every other UX detail of the website.
Improving user experience will definitely have impacts on factors such as bounce rate and page dwell time. Hence, try to give the users what they need so much so that they not only stay but come back for more.
- Publish High-Quality Relevant Content
Content is always the king. Publish only the content that provides valuable information to your user. Filling your website pages with more content that is not informing or entertaining enough for the users can negatively impact the SERP ratings.
With every major and minor update with Google’s algorithm, the Search Engine is getting smarter in gauging the quality of the content. Update and audit your content regularly since the content is the largest indicator of the website’s relevancy to the domain.
Also, filling your website with only high-quality and engaging content can create a strong readership, and Search Engines will reward your website for that.
- Assess the Algorithm
Google consistently changes algorithms even if they are not announced publicly. You can jump to various shortcuts to rank better in Google, but for a sustainable result, there is a need to assess the algorithm carefully.
Assessing the algorithm includes understanding your current rankings and strategizing to reshape the entire SEO to be aligned with Google’s algorithm and guidelines.
You can use serp tracking to monitor tools and track fluctuations in the ranking. Although it may not seem like a positive thing most of the time, more changes in algorithms have rewarded websites for providing relevant content and a good user experience.
- Create Secure Website
HTTPS (Hypertext Transport Protocol Security) or creating a secure website is essential. Google announces that HTTPS was a ranking feature in 2014; since then, there have been numerous updates on it.
HTTPS may not seem like an important feature. However, it acts as a tie-breaker if two pages in the search results equal in quality and everything else.
This feature greatly impacts the click-through-rate of your website since users prefer a more secure website over a non-secure one. Also, creating a secure website can help in the long run because Google’s Webmaster Blog suggests a completely secure web in the future.
- Optimize Page Speed
If your website is slow, not only do you have thin chances of better rankings, the chances of conversions are low too.
Since Page Speed is a direct ranking factor, it has an enormous impact on SERP rankings. Also, it can indirectly affect SERP Rankings by reducing dwell time and increasing bounce rate.
You can optimize page speed by enabling compression of files, reducing redirects, improving server response time, and optimizing images. Additionally, remove unused code, formatting, and code comments.
- On-page Optimization
On-page optimization deals with behind-the-scenes factors of SEO. This feature is significant for any website’s visibility. It has been around for many years, yet it is vital to update it with the change in algorithm.
Existing relevant and high-quality content can be found faster by search engines, in turn, users with the help of on-page optimization.
On-page optimization provides fast results in SERP rankings. You can ensure this by optimizing what is visible to users on your webpages, such as images and texts, as well as what is not, such as HTML tags.
- Build links to perfection
Backlinks are one of the leading features that can enhance your google SERP rankings. Backlinks show that others vouch for your content since it is said to signify a vote of confidence from one website to another.
If numerous sites link to a specific webpage, Google will assume that the content is vouched for and can earn a better SERP ranking. Backlinks from high-authority websites can give your website a boost.
Backlinks require a lot of effort, and it is time-consuming. Nevertheless, they impact your website’s SERP ranking profoundly and search visibility.
Conclusion
On a final note, similar to real estate’s prime spot, the competition in SERP ratings is intense. Hence, it is crucial for digital marketers to know how Google works and what they can and cannot do in order to rank their pages better.
Alongside the hard work you put into making your website rank on the top in Google, you can always use tools like WhatsMySerp to enhance Google SERP rankings.