Marketing automation has been all the rage in recent years, with many brands switching to it to save time and money. But why should you consider this trend? This article put together a list of 7 of the best reasons for using marketing industrialization that can help you make an informed decision about whether or not to use it for your company.
What Is Marketing industrialization
It refers to the use of software and algorithms to automate many of the mundane, repetitive tasks involved with creating and delivering digital marketing campaigns. While this may seem like an easy way for companies to save money on their marketing campaigns, it is quite a complicated process that involves multiple levels of people and departments. However, sufficient planning and research can be an up-and-coming tool to increase brand recognition and shorten campaigns.
7 Reasons to Opt for Marketing
1. Quicker Lead Generation
Marketing industrialization is the best way to scale up your marketing efforts quickly. For example, if you set up a campaign and capture 20 leads per month with email marketing. Still, your company’s revenue reaches $10 million per year; you would need 1,000 people to drive 10 million dollars of revenue. It will allow you to reach $10 million by attracting more leads while keeping the total number of employees at 100.
2. Less Budget
The main purpose of marketing automation is to decrease the amount of time and money spent on marketing campaigns. A 2016 survey revealed that 9 out of 10 marketers said that marketing industrialization saves time and money, while 15% claimed it reduced their lead costs by up to 50%.
3. Better Communication
The program will send potential clients emails and track their responses. This means that you can activate the next steps in your campaign without any input on your part. If someone doesn’t open an email, you won’t be spending time reaching out to them again.
4. Better Targeting
It will help you gain access to more data than any human could ever hope to obtain. The AI will analyze potential clients’ emails and online conversations in real-time and then segment them accordingly. How can this help you identify the best customers for your product? It can’t hurt.
5. Create Better Campaigns
You already have a database of email addresses and online profiles that will allow the software to build a more accurate campaign. If you sell something like healthcare, this means you’ll be able to create highly targeted campaigns you can use to engage with your customers daily. Automated marketing campaigns are very effective at turning cold leads into warm ones.
6. More Efficient
Marketing industrialization is a lot better in terms of efficiency than conventional marketing; companies that use it have more leads and higher conversion rates than those that do not. This is because the lead-generation processes are more efficient due to automation, as compared to manual ones.
7. Flexibility
It allows you to create many different types of marketing campaigns at the same time. This is great for businesses with multiple brands and products that market to different audiences. You can set up a campaign for each brand on social media, and its program will do most of the work. You can also use the same program to integrate with your e-commerce system and track any performance data.
Conclusion
Using marketing automation is a great way to improve your online presence and get more leads. It’s a lot less stressful than manual marketing because it will do most of the work for you – all you have to do is monitor and adjust the campaigns when necessary. Hopefully, this piece has given you enough information about this trend to make an informed decision but if it hasn’t and you still feel a little lost, going to websites like SharpSpring can help you out.