When the pandemic hit the world, it catalyzed unprecedented changes that direly affected law firms’ way of doing things up until today. Because of this, law firms are now more willing to change work practices and assemble plans to innovate and transform their business online.
Fortunately, digital marketing can make this happen without causing your law firm’s arm and leg. However, just like in the field of law, digital marketing for law firms requires accuracy, great precision, and no room for gaps.
Hopefully, the coming months won’t require your business to get creative with your budget as it did in the past months. A digital marketing firm in Jacksonville suggests that the wisest thing law firms can do now is to plan cost-efficient and effective marketing strategies during COVID-19. And we’re here to help you kickstart that.
8 Cost-Efficient Law Firm Marketing During COVID-19
Local SEO Search, a top SEO company in Canada, recommends these 8 cost-efficient marketing strategies for your law firm.
1. Update Your Website
Photo by Christina Morillo
The best thing you can do with your website during the pandemic is to make sure your prospects know your firm is fully open and operating. You can start by putting a website banner that tells the audience you’re open. Also, set up a page where it discusses the details on how you continue to operate and provide service to your clients.
Consider optimizing your website for mobile phones as well. Most users access their mobile phones when they visit your website. See to it that your website is mobile-friendly where it can allow users to access relevant information. Websites that take several minutes to load will never make people stay.
2. Blogging
An easy way to keep your clients updated on your law firm during a crisis is through blogging. More than that, blogging increases organic web traffic (through Search Engine Optimization or SEO) vital for your law firm’s visibility online.
Clients like to engage in law firms that provide them credible and relevant blog posts especially when they’re in need of services such as a tax advisor in Malta or an accounting advisor. You just have to up your game with your web content and post regularly to keep prospects coming back to your site.
3. Fix Google My Business Listing
GMB helps your law firm promote your website and business profile on Google search engines and maps. During the pandemic, it’s critical to keep your GMB updated to inform prospective clients of your office situation.
Additionally, if you’re a lawyer with local citation (name, address, contact number) you can be easily found by your users in search results.
4. Excellent Reviews
Reviews play a huge part in your marketing whether there’s COVID-19 or not. It helps you establish trust in customers making them feel safe and secure in the knowledge that they can get top-notch service from your law firm.
Excellent reviews matter as well to your GMB listing. It helps you rank higher in search results and can significantly drive your website traffic.
5. Advertising Campaigns
Advertising campaigns help you generate a high ROI, especially when you know your target audience and how to reach them with the right marketing tools. Start by investing in Google Ads and Facebook Ads.
For PPC (pay-per-click) ads in Google, you only get to pay when a user clicks your ad. It is determined by the keywords used and the more competitive the keywords are used in the ad, the higher the price you need to pay.
6. Social Media
Photo by Tracy Le Blanc
While the pandemic has brought almost everyone to stay on the internet, it’s a great venue for your firm to be active in social media. Ensure that your prospective clients see you on every social media platform. You can start by posting substantive information or post videos.
Maximize your presence online by creating Facebook Business Page, Twitter, or LinkedIn.
7. Video Marketing
Do you know what accounts for 57% of internet traffic? Videos. And 88% of users spend more time on websites with videos. Now is the time to leverage videos and use them to post on your law firm’s website or social media pages.
You can also upload or transfer videos on YouTube from your website or social media pages. In your videos, don’t forget to create relevant ones that would guide your potential clients to your company.
8. FaceTime or Zoom Marketing
If your law firm finds it too risky to communicate with potential clients in person during a crisis, use Facetime or Zoom. Remember, it’s key to make your clients or prospects feel you’re there for them so you can answer questions or provide solutions right when they need them. With FaceTime or Zoom, you communicate with your clients and prospects smoothly without unnecessary exposure to any health risks. Doing so will help you get referred to their friends and get them to take the step to hire your law firm.
You can also record their testimonials for social proof and upload them to your website (with their permission, of course).
Even with the pandemic around, it’s imperative to pivot your law firm forward. With more effort and ingenuity, you can make your law firm stand out in the competition and continue to score growth and success.
While there are still tons of cost-efficient ways out there to generate leads, attract clients, and build a relationship with your prospects, these 8 marketing strategies are enough to survive and thrive in the competition.