Good Domain Name
To start, you need to buy a great domain name. To have an optimizable domain name, it needs to be:
- Normal words that you can easily search.
- Make it short and simple, because they will be easier to remember.
- Make sure to use extensions like .com, .org, .edu, or .gov.
- Avoid using hyphens because they may be harder to remember to add.
- Make the name broad so that you can add future products.
- Make sure to search the name so that you know it’s not taken by another person.
- Make sure it’s a fair price for the domain name you’re purchasing.
- Make sure your domain name conveys what your website is about.
- Create a URL that indicates geolocation and keywords.
Purchase A Secure Server from a Helpful Host
There are a few different servers that you can use. Shared Server, Virtual Private Server, and Dedicated Hosting. Shared server is okay because it’s cheap, costing around $2-$10. But a risk because you’re connected to other people’s websites. You could be affected by whatever issue others may have on the same server.
Dedicated Hosting is good because you have a server that is specifically for your website and security, but costs around $100-$1,000. Most small businesses don’t really have that budget.
Your best bet is to use Virtual Private Server because it’s relatively cheap. It cost between $20-$50. But, it also helps to secure your website.
Make sure there is phone chat support and an easy to use interface.
Server security should be easily accessible via Secure File Transfer Protocol. It should be updated daily, easy one to two click use, and performs regular server maintenance. You should be able to easily verify your server host security.
Plainly Describe Your Business
Make sure that your website plainly describes what your content is on your page. It should be easy to deduce what you do, what service you provide, and what you sell. For good measure, have an “About Us” tab on the menu. Make sure that it explains what the website is about.
Have A Great Content Management System (CMS)
It’s a software program that manages and creates digital content for your website. It should be easy-to-use, customizable to your specific needs, and efficiently help support your website.
Choose a Good E-Commerce Game
If you’re selling a good or service, make sure your platform has the ability to help you manage shipping, payments, product and inventory
Creating A Memorable User-Friendly Interface
You can make your website look pretty by:
- Using pictures that have relevant captions and optimized to not mess with load speed.
- Compare your website with your competitors and integrate some of their ideas
- Research your target audience and what they want. Tailor your website to their liking.
- Make the site easy to navigate and add basic items to your menu.
Focus On SEO
Make sure to have good keywords on your site, relevant content, interesting pictures, improve load speed, improve technical issues, monitor traffic and the website performance. Monitor your search engine rankings with a good SERP tool.
Update Your Website
Make sure to update your website often. Don’t create your website and not do anything else. Resize pictures, rewrite titles and descriptions, tailor your website to customer needs, and put content on your site that relates to the service you provide. Worked hard on your website and want to see it succeed? Then enhance it with coming soon pages, implement author boxes, accept guest posts, and do all the other things an SEO specialist would recommend to you!
Have a Website Security Plan
- Monitor visitors activity and traffic.
- Monitor performance data.
- Run security scans.
- Maintain high SEO rankings.
- Check your competitors and see if you can use some of their concepts.
- Get other people to share their feedback.
- Make sure your website is blacked up daily.