Your box trucks are some of the most visible assets of your business when out on delivery routes or parked outside job sites. Covering these trucks in eye-catching graphics is an excellent way to reinforce your brand and promote your services everywhere your vehicles travel.
In this article, we’ll explore how box truck graphics and decals can transform plain box trucks into powerful mobile billboards to help grow your business:
Benefits of Box Truck Graphics
There are many advantages to adding graphics to your box trucks including:
- Constant Brand Exposure – Your trucks essentially become moving advertisements exposing your brand, messaging, and contact info to thousands of viewers daily.
- Visually Memorable – Vivid, full-coverage wraps or colorful spot graphics make your trucks stand out on the roads and grab attention.
- Reinforce Professional Image – Branded trucks show you take pride in your vehicles and business. It creates trust and familiarity with customers.
- Versatile Advertising – Truck graphics can be updated anytime to promote new products/services, specials, or seasonal messaging.
- Protection – Vinyl wraps shield the original paint from scratches, rust and UV damage which helps maintain resale value.
- Cost-Effective – Truck wraps provide visual impact and continuous exposure at a lower cost than many traditional ads.
Popular Truck Wrap Design Elements
Some effective ways to brand your box trucks include:
- Showcase Your Logo – Place your logo prominently on the sides and back doors for high visibility. Consider large-scale vinyl decals that reflect your color scheme.
- Feature Taglines – Include a memorable slogan like “Serving the City with Care Since 1992” or value proposition.
- Add Vehicle Specs – List key details like maximum load capacity, lift gate info, or cold storage temperature.
- Use Photos – Show your team in action making deliveries or products being transported.
- Include Contact Info – Add your business name, phone number, email, website, and social media links.
- Incorporate Maps – For delivery services, highlight your coverage area or routes on a map graphic.
- Promote Services – List the key offerings, specialties and inventory you provide.
Getting Trucks Wrapped Professionally
While DIY options using sticker sheets or magnetic signs exist, professional wraps will look far superior and last much longer. When researching providers, ensure they:
- Use high performance cast vinyl wraps made specifically for vehicles. This material conforms well and has UV resistance to prevent fading.
- Offer warranty protection against defects, improperly installed wraps, or premature failure.
- Have experience wrapping box trucks. The unique shape and doors require expertise.
- Provide a mockup design for approval before production. Request as many revisions as needed.
- Can install without removing refrigeration units or lift gates. This avoids downtime and hassle.
For the best quality and visual impact, have an experienced shop handle printing, design and installation of your truck graphics. They can ensure proper fit on doors, handles and hinges.
The investment is well worth it for eye-catching trucks that double as effective marketing assets.
Key Factors Affecting Cost
Prices for truck wraps or decals depend on:
- Coverage Area – Full vehicle wraps cost more than partial cab wraps or small decals.
- Amount of Graphics – More detailed or complex designs are pricier than basic colors/text.
- Type of Wrap Material – Options like carbon fiber, etched glass or textured vinyl cost extra.
- Location – Prices range based on labor rates and material costs in your area.
- Provider’s Skill Level – Leading shops charge higher rates than new or freelance wrappers.
For professional full wraps, expect to invest $2,000 – $4,500+ per box truck. Spot decals or partial wraps run $500 – $2,000+. Calculate long-term value based on miles driven and impressions made.
Rotate Designs Seasonally
One more tip for maximizing your investment in truck wraps — consider changing them up during the year.
Refreshing truck graphics for seasons, promotions or celebrations can increase awareness and provide appealing new visuals. Save the initial files so designs can be reprinted. Swapping between two to four looks over the course of a year keeps your branding fresh.
Let Your Trucks Attract New Business
Vivid truck wraps and decals allow you to leverage your delivery fleet or box trucks into powerful marketing assets. Smart branding on your trucks reinforces business visibility and professionalism while driving new sales opportunities wherever the roads take you.
Final Thoughts
Covering your box trucks with eye-catching wraps and graphics is an excellent investment that pays dividends through constant brand exposure and visually striking marketing. Vividly designed custom wraps make your trucks unmissable on the roads while conveying key messaging and contact information. Partnering with a professional vehicle vinyl wrap shop ensures you get dynamic, durable graphics that represent your business well. Give your box trucks a bold branded makeover to transform them into rolling advertisements that attract new opportunities and showcase what your company has to offer.