We all know how important it is to have a successful marketing campaign. Whether you are promoting your own business or trying to make an extra income on the side, there’s no shortage of methods for drawing in potential customers. One such method that has been increasingly popular lately is called solo ads. Solo ads work by sending out one email from one sender to hundreds of thousands of targeted recipients at once. This type of advertising can reach people who have never even heard of your product before, and oftentimes they will open up the email just based on curiosity alone. The more emails sent out, the greater the chance you’ll get a positive response from potential customers.
Solo ads are one of the cheapest and most effective ways to bring in new customers. It’s a great way to build your mailing list, promote products or services, offer coupons, or even generate leads for another business.
How Does Solo Ad Process Work?
Let’s pretend I’m a solo ad vendor and you’re interested in purchasing traffic from me. I have a responsive list with a few purchasers, and I can send hundreds of clicks to a segment of my list with a promotion. So you’ll contact me, and if I’m interested in selling solo ad traffic, I’ll tell you how many clicks I can send your way and what the CPC is.
Then I’ll take a look at your landing page and the backend you’re advertising. Once I’m satisfied that it’s something my list would be interested in hearing about, I’ll ask you to pay up front and provide you with a tracking link so you can keep track of how many clicks you received. I’ll then request an email swipe from you, which I’ll tweak to match the conversational tone I employ with my email list.
After that, I’ll send you an email. As you can see, my subscribers like reading my emails. When they receive an email from me promoting a giveaway, they click the link in the email and proceed to your optin website via the tracking link. Anyone who opts in becomes a member of your email list, and it is then up to you to develop a connection with them.
Things To Know Before Buying Solo Ads
It’s important to know how to buy solo ads and what things should be considered before buying them.
- Click Tracking –
Because you’re dependent on the single ad seller’s click tracking service to know how many clicks they sent if you provide them a naked link, it’s critical to employ click tracking. There are a number of solutions available that allow you to track clicks. For monitoring your clicks, you can use Bitly, goo.gl, or tinyurl, or install a plugin like Pretty Link within WordPress. If you want a more premium service, there’s a fantastic application called ClickMagick that a lot of folks that utilise solo advertisements use. It’s not too costly, and it has a lot of amazing capabilities like cloaking and spinning.
- Set Up Your Funnel –
The bare minimum funnel, however, contains an optin page and a pop-up window (Post Optin Page, also called a Thank You Page). Because a subscriber has just taken action and opted in to your list, the POP is your most valuable page. They are willing to pay attention to you and want to understand more about you. On that POP, you must SELL something. It could be a well-converting affiliate offer. It could be a self-made item. It could possibly be the giveaway to which they have agreed to participate.
- Pre-Schedule Autoresponder Emails –
The content of the autoresponder emails will differ depending on the funnel you’ve created. If you’re marketing an affiliate product, the first email will include a gift, and the next 2-3 emails will advertise that affiliate product once a day. If you’re using the backend to promote your own product, you may use autoresponders to urge your subscribers to check out what you have to offer.
- You Need An Email Swipe –
An example email that you will offer to the single ad vendor is known as an email swipe. They may or may not alter it, as they must distribute it to their mailing list. The swipe should include details on the offer and what they’ll get if they click the link in the email, as well as a clear call to action.
Steps To Buy Solo Ads
- Once you’ve completed the steps outlined above, it’s time to look for single ad vendors in your field.
- You contact a solo ad vendor who agrees to provide you clicks within a certain time limit. The majority of merchants will want payment in advance, usually via Paypal.
- Most merchants will also request the URL of your optin page so that they may review it before accepting your money. Perhaps they don’t like it and don’t want to share it with their mailing list? It’s preferable to be safe than sorry.
- You’ll send the email swipe to the seller when you’ve finished the money and begin a dialogue with them. It’s always beneficial to speak with vendors. They have a lot of experience and have been doing email marketing for a long time. Perhaps you struck up a conversation with a handful of them, which could lead to further chances.
- The majority of them will provide you with a tracking URL so you can monitor the outcomes in real time. The metrics for your solo ad will be found on that page.
Conclusion
By driving people to a landing page or a lead capture page, solo ads can be a great way to create your own email list. Whether your aim is to collect leads or improve sales, you can utilize this sort of advertising campaign to give your business a substantial boost with little effort.