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The art of selling making it happen

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Getting Things done is a methodology developed by David Allen and adopted by the team of dha multan , who is currently a great consultant and is above this gigantic move that GTD has become.

He released a book with the same name that here in Brazil was translated as: The art of making it happen, but in the end the literal translation, which is solving everything, marking things as completed, in the end it’s about your ability to act effectively, that is, producing what is needed.

In this content, we talk about the art of selling making it happen. First, let’s get to the basics.

What is the Art of Making It Happen?

What Getting Things Done preaches is that most people, especially thinking about the night to five work format, from 9 to 17 hours, most professionals spend a lot of time trying to get used to a large volume of work enough for them to execute.

Especially with the development of companies in recent years, we’ve seen that the way in which you receive demands, so things that become your day-to-day work, it has vastly expanded.

So before, generally within a company you had a model to receive new work demands, it was the internal model that was almost always hierarchical, there was a supervisor who came and delivered to those in the operation what was the pile of work that should be done and so on.

With increasing globalization and more efficient means of making communication run at scale, we are seeing e-mail, telephone and fax being replaced over time.

And whether you like it or not, some tools that are specific for you to know what you have to finish update in real time, so whereas before there was a time for communication to flow within the company, nowadays it is immediate.

Someone has a need, it is passed on, and you have to be aware of different channels because there may be a demand by e-mail, there may be a demand for the tool you use.

Getting Things Done came as a way to ensure that you have visibility into everything that’s out there and, in the end, feel really productive. 

One of the coolest things that David Allen has always stood for and in the book itself he talks about it is that we usually end up even on days when we’re very productive and we manage to put a lot to get done, we end up a little upset.

The view we have about our performance is always that there is more, there is always more to be done.

And it works with the logic of you having an exercise, about what you have to do today.

You need to make a clear plan of what needs to be done that day, if there is something that needs to be finished but it won’t be that day, it needs to be communicated first to all the stakeholders involved.

And secondly, with this planning, you can end the day knowing what you should have done and what is yet to happen. 

And so you create a habit, an adjustment with your delivery capabilities according to different moments of your life.

In the end, you can still celebrate, be happy when you do a lot in your day, because it was a lot organized, planned.

That’s good because Getting Things Done provides a methodology to ensure that no matter what industry you work in, you can apply Getting Things Done to your everyday life. And we at Sky Marketing make sure to follow all these steps.


David Allen defends 5 benefits that Getting Things Done delivers to anyone who wants to practice it, and they are precisely:

Benefit 1: Centralize/Capture your demands

The first is to capture everything you have to do, then you have a management and organization of what needs to be delivered.

And then there is no longer that anxiety in the back of the mind, David Allen starts saying that the first thing is just that, capturing everything that is going through your head.

If you have a template for Getting Things Done, it’s usually a to do list, and you’re putting new actionable items into your to do list and capturing whatever’s going on inside your head every time.

Since it takes little time to stop and write down, it means you can carry a notebook if you’re one of those more traditionalists who likes to write by hand, or you can have software that’s always open on your computer or on your cell phone.

Benefit 2: Clarity about what, how and when to do it

After that it starts to clarify everything you have. If you know everything that needs to be done, you start to get clear and understand what you need to start prioritizing.

There are tasks that are repeated in other weeks, so even organizing and delivering, you can already see the next times you need to make the same delivery.

Benefit 3: Organize your pace

Once you are clear, you can organize your day and convey at least a notion of what you expect to deliver, an expectation. Salesperson at taj residencia make sure that they have an organized pace.

And you can align, so you bring this organization not only to your daily life but also to everyone around you who depends on some delivery.

Benefit 4: Revise to optimize

You can review and even further engage within your process.

What is proofreading? Reviewing is basically making sure that what you’re planning for a week, for a day makes sense, makes sense and better understands your delivery capacity.

When you start to understand that it is possible to fit together, almost like little LEGO pieces, different demands that you have on a daily basis, you can fit in which time of day works best for a certain type of demand.

Benefit 5: Engage with rhythm

Engaging more in your own process is almost gamification, turn a little game. So you have to clear your list of items for the day and it becomes a little more fun.

In the end, when you go to work with Getting Things Done on a day-to-day basis, you have a whole complex methodology. And this methodology is applied in N scenarios.

The art of selling

Then comes sales we see Getting Things Done as necessary, especially when we are talking to sales professionals, we are talking about people who need to connect with other people.

If you leave a potential buyer with no contact attempts over time it means you are letting them cool down.

And then if it gets cold, you have less chances to convert it, that is, to turn it into a real customer.

If that happens, Getting Things Done is just a way for you to be able to deliver as much as possible every time. So you can handle all the demands your process requires.

But one of the transitions that we’ve seen more and more within the enterprise markets, companies, is that we move away from generalist models like Getting Things Done is, and go down segmenting and make everyone specialize in models every time clearer for a team, an operation, a team, a scenario or something like that.

What we bring here is Sales Engagement as a sales solution that will ultimately help you to have that final engagement that David Allen advocates within Getting Things Done.

How does this happen? Within a Sales Engagement tool you plan what is the best process with the best practices to execute, it helps you capture all the work you have, so all the videos are coming in there, or they are transferring from a cadence to another.

Cadences are ways you can organize your process to understand what is the best practice, what is the best action you can take to get this lead converted.

How long can you let it stand still according to what the metrics dictate, and especially after you have leads coming in from the other side the ideal way to work with all these leads, you simply run them and engage increasingly in the process by analyzing everything that is going on.

And then you gain engagement, team engagement, engagement as an operation within the ideal process and this engagement generally generates one thing: results.

Result because your team starts to engage back the leads it receives, stop leaving the hole in the funnel, stop leaving leads leaking from your funnel and increase your conversion rate ensuring that you will generate the best experience through a great engagement.

What we do within Sales Engagement is to unite and enable the best practices designed within an ideal planning with an optimization coming from Artificial Intelligence and machine learning.

When you put the two together it means you get a lot more results and Getting Things Done happens in practice.

You start making it happen, and making it happen in sales is generating results, generating new income.

Conclusion

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