And just like that, the holiday season is upon us once again. Of course, the good news is that the whole world is more positive this year compared to 2020. There are fewer restrictions, and it looks as though people can spend time with family members (rather than following stay-at-home orders!). With this in mind, a good digital marketing strategy can turn this year from an average one to a brilliant one.
This guide will tell you everything you need to know about digital marketing from King Kong!
Use Social Media
During the pandemic, the unthinkable happened – consumers started to spend even more time on social media. As well as keeping up with friends and family members, people also now use social media to shop. Therefore, you need a presence on the platforms important to your audience.
When starting with social media, don’t just assume that Instagram and Facebook are the best platforms. While they are the largest, your audience may prefer TikTok, Reddit, or another platform. Build an online presence, link your e-commerce store, and engage with customers.
Communicate Clearly
Using social media and emails, another digital marketing tactic this year is to communicate as clearly as possible. Although the pandemic is nearly over, people are still concerned about the virus. Use emails and other forms of communication to explain your curbside collection, delivery, and other services. How do you protect staff? How do you protect customers? By doing this, you make customers feel comfortable and give them a reason to choose you this year.
Outsource to Experts
Unfortunately, consumer behaviors changed during the pandemic. In short, customers are no longer afraid to drop brands and shop elsewhere. However, treat them in the right way and they will show loyalty. One way to ease your burden and ensure that you meet the needs of customers is to outsource to experts.
These days, you’ll find external marketing services available to help with anything you need. While some help with small tasks like managing social media accounts, others provide help in every area you can imagine (this includes ad optimization, email strategies, offline techniques, and more!).
Utilize Influencers
These days, people need a reason to choose a brand, and one way to provide this reason comes with influencers. If you’ve ignored the trend until now, it’s getting more and more difficult to omit this strategy. These days, influencers have tremendous power, and one YouTube video or social media post can generate lots of sales.
As the holiday season gets closer, collaborate with influencers, and get your products into the minds of customers. While consumers were dubious at first, they now accept relationships between brands and influencers. All you need to do is find an influencer that has an audience like your customer base, and the magic will commence.
Focus on Social and Environmental Responsibility
Another shift in recent years has seen customers move away from price. Now, the cheapest product doesn’t always win. In fact, the best product doesn’t always win. Instead, other factors come into play such as social and environmental responsibility. If your product uses all sorts of unnecessary plastic in the packaging, customers will simply choose to shop elsewhere.
This holiday season, you need to take your responsibility seriously because consumers are more than happy to boycott brands that don’t. Care about the environment, support local causes, and tell the world about your actions.
Other useful digital marketing tactics include:
- Provide genuine value with content (videos, eBooks, and more!)
- Use VR, AR, and other technology to show off products
- Start campaigns early