A good store layout will encourage people to stop and look through your entire store while also having a clear space to check out before they leave. Try to keep your register near the front window to avoid theft, especially if you don’t have much security in place, and from here, consider laying out your store in a more spacious theme.
This could mean changing how you display your clothing and considering what type of racks allow the most clothing to be visible without taking up the most space.
Signage all over your store will tell people where they can find items in specific styles, sizes, or even eras depending on what your boutique offers.
Because of this, it’s a good idea to invest in something like a wooden display stand that will allow you to customize the words on it. This gives you the chance to welcome people into your store, let them know about any deals going on, and encourage them to look through what you have for sale.
Your displays should be fun and creative, catching peoples’ eyes and encouraging them to buy. This could mean using your products as the decor, displaying them above the racks where they’re available for purchase.
Mannequins can be expensive, but purchasing some and painting or dying them into colors that match your store’s aesthetic gives you the chance to ensure they look like they’re a part of the decor as well.
Your store’s brand will be unique, based entirely on what you want from it, so make sure that you reinforce this with how you theme your store. This means if you have a garden-themed clothing boutique, you can use fun flower designs or floral-painted mannequins to show off the pieces.
Don’t be afraid to lean into a theme: but be aware that too large patterns can be overwhelming in a small space.
You can do many things to make your boutique’s space feel larger, which can encourage people to spend more time inside it instead of feeling scraped. By using taller displays and art, you draw eyes up towards the ceiling, which will make it feel taller.
Getting in as much natural light is also important, inspiring people to feel like the space is larger and cleaner.
Whatever you decide to do with your shop’s decor should inspire people to make purchases and spend more time inside. Put your heart into it, and create a store that will encourage your shoppers to make a purchase.