For many years, custom printed bags and boxes have been a popular choice for companies. They are convenient, easy to use and economical for the business owner. However, there is an important aspect of custom paper bags or custom printed boxes that is often overlooked by companies when it comes to their design process. This is the aspect that will ultimately drive the success or failure of the product.
Packaging Material
In order to ensure your customers, enjoy your packaging material and that you maximize your return on investment, you need to engage the services of a professional custom printing company. At a very minimum, your box or bag should be vibrant in color with attractive designs. It is also essential to provide ample protection to your merchandise so that it remains protected throughout the shipping process. While many companies opt for large, custom printed boxes that are durable and protect against moisture and environmental damage, there are many other options out there for small, lightweight packaging. Here are some of them.
Promotional Campaign
Small, lightweight custom printed boxes can be used as part of a promotional campaign. You may find that your target audience uses the traditional packaging for their everyday goods. For example, coffee is packaged in traditional paper shopping bags. Your marketing team can help you incorporate your custom printed boxes into the packaging of a wide variety of goods that your target audience typically uses. You can also add additional information, such as promotional offers, discounts or savings at checkout.
Recyclable
Some custom paper bags are actually recyclable. Some companies create custom printed bags from virgin pulpwood. This is an environmentally responsible and sustainable material that can be used for wrapping and packing, including custom printed ones. The pulpwood is harvested from a tree that has never been treated with pesticides or herbicides and which is not logged.
A custom paper bag is a fantastic addition to any new, high volume business marketing effort. You can create custom packaging for just about every product that you sell. For example, if you sell tires, your business can package your tires in a custom tote that includes detailed information and a discount for purchasing multiple tires. Your customers will love the fact that you have included this useful and cost-effective marketing tool to their purchase.
Appreciation Events
You can also use custom printed bags for employee appreciation events. How many times have you received thank you cards in the mail that were stuffed with candy or small gifts? Instead of just tossing these out, why not distribute them to your employees with a custom bag? This will show them that their efforts and contributions are appreciated.
Personal Touch
You can also use custom printed boxes to add a personal touch to any of your business’s promotional efforts. Have your logo or message printed on a custom foam tray that is then inserted into a custom plastic box. Your customer will simply insert their items (which will likely include a jar or box of your product) into the box and the custom box will be conveniently tied with a stylish ribbon. This is an excellent way to give your customers the impression that you really put thought into their gift. It also makes for an easy way to present your product – all they have to do is open the box and it is already formatted to print out their label!
The above are just some of the many uses for custom paper bags. If you have not taken advantage of these amazing and practical products, you are missing out. They can be a very powerful advertising and branding tool for your business. Don’t delay any longer – find out how they can help you! You will be glad you did!