This generation tends to get intrigued by smartphone fascination. But are we really aware of the staggering number of smartphone users? Currently, as per the survey by Statista, there will be more than 7500 billion smartphone users worldwide by 2026.
With this unprecedented increase in the smartphone market, the number of Apps has also increased at a much higher rate. As per Statista survey, “ As of the first quarter of 2021, Android users were able to choose between 3.48 million apps, making Google Play the app store with the biggest number of available apps. The Apple App Store was the second-largest app store with roughly 2.22 million available apps for iOS.”
Be it Android or iOS app development, every organization in the technology ecosystem is infusing its capital and resources to harness this market.
Now it is time to discuss some significant reasons why startups should opt for mobile apps in the year 2021 and beyond it. But before getting into it completely, let’s find the scope of mobile apps in the market.
You can’t believe that smartphones and tablets accounted for over 60 % of online traffic in 2014. However, most of the traffic was clouded from social media channels like Facebook, Instagram, and Twitter. But one can witness the rise of apps for other domains as well.
Now, as per the report published by Allied Market Research Report on Global Opportunity Analysis and Industry Forecast, 2016-2023” the mobile app market has become one of the fastest-growing sectors with an estimate of $311, 249 million market value in the year 2023.
Top Reasons Why Your Startup Should Invest in Mobile App Development
1. User Engagement
It doesn’t matter whether you are running a start-up or a grown-up, it is a must to cater to your niche market and customers. Today, a majority of the users are relying on smartphones so it is very easy to engage them with an app that is doable. Mobile apps enable constant interaction and engagement between product owners and customers. One can establish frequent communication with the app to identify their favoritism and keep them engages through constant communication.
2. Revenue Generation
A full-fledged scalable app is the most established and proven communication channel to achieve brand awareness about your products and services. It assists organizations to increase their conversion rate that paves the way for more revenue generation. As per the survey conducted on the users’ behavior, about 70 percent of the users making their buying decisions as their interactions and experience with the brand.
3. Customer Feedback
Customer feedback is quintessential for every organization to make improvements in its service and products. Especially, it holds much importance when it comes to startups, as it helps entrepreneurs to keep their products more user-centric.
By implementing the customer’s feedback, one can make its organization more competitive and market-ready. You can ensure that your customers get exactly what they want by resolving issues based on the feedback.
4. Branding
As per some reports published in the market, customers find those products more engaging through their smartphones. Mobile apps can potentially help you to harness this trend and makes your organization a prominent brand. Especially, a startup can easily cater to more customers through a mobile app and helped to purchase your services or products.
It provides a competitive advantage and saves a lot of branding costs. A full-fledged mobile app can add value to your business and make it more competitive.
5. Marketing
A full-fledged enterprise app is a highly efficient tool for the establish online presence of your startup. Well, maybe the process of mobile app development is costly, but it can promote your business more than a much costly website, and you will get a high ROI through this method. It is pretty much easier to target a niche audience through it. For example, if you want to target specific customers across the USA, Europe, and Asia, you can hire mobcoder which is the leading mobile app development company in USA.
Concluding Lines
Well, it is much clear that every organization needs a fully-fledged mobile app to promote their products and services. And you will need a professional and experienced android app development company for it. It will help startups to cater to a huge audience and saves big on operational and branding.