You can’t run a business, no matter how big or small, without some level of digital marketing in your toolkit. But which tools should you use?

With so many out there, the options can seem overwhelming at first glance, especially if you’re just getting started with digital marketing and aren’t sure where to start.

However, there are some excellent tools that will help you build stronger relationships with your customers as well as increase sales and conversion rates. In this guide, we’ll cover some of the best digital marketing tools available and how they can help you succeed online from SEO, Email Marketing, and web analytics perspectives.

1) Buffer

The Buffer app lets you schedule and post your content for social media channels, including Twitter, Facebook, LinkedIn, Pinterest and Google+. The tool is particularly useful because it allows you to buffer content across multiple times zones. This means you can generate followers across five or six different time zones with a few clicks. If you’re using a paid plan, you can also view analytics on each post and find out how many people are engaging with your content.

2) BuzzSumo

BuzzSumo is great for identifying content that’s performing well on social media—not just in terms of engagement, but what kinds of posts are resonating with your audience. By using BuzzSumo’s tool, you can easily find and share more effective content, allowing you to better reach customers in their spaces and convert them into leads or buyers.

3) Hootsuite

Hootsuite is a social media management platform that allows users to post, schedule and monitor content across multiple networks all from one dashboard. Using Hootsuite’s analytics tools and reports will help you get a better handle on your social presence and make informed decisions about what works and what doesn’t.

4) AWeber

AWeber is a digital marketing tool that can help you get started with email marketing. It’s an all-inclusive platform, so you’ll have access to everything you need right out of the gate. When it comes to email marketing tools, AWeber has some key features: lists, auto responders, follow up sequences and more.

5) Followerwonk

In social media, no tool is more powerful than Followerwonk. The tool offers an inside look at Twitter users based on their followers and what you have in common. You can use it to explore your followers, discover top influencers, analyze any Twitter handle and export data into Excel—all without leaving Twitter. It’s a must for anyone serious about social media marketing.

6) Kissmetrics

Kissmetrics is a great analytics tool for figuring out what’s working, what’s not and why. It comes with some useful features that allow you to compare your marketing performance over time and spot trends based on your site traffic. These insights can help you optimize your marketing campaigns so they are delivering maximum ROI on your investments. You can also view A/B testing statistics at one glance, which allows you to see how many visitors have been exposed or engaged with each variation.

7) Google Analytics

No digital marketing tool list would be complete without Google Analytics. This free tool enables you to measure your traffic, improve your site’s user experience, and tailor your website for maximum traffic. If that weren’t enough, it also provides a wealth of information about what people are doing on your site in aggregate—helping you fine-tune site content, find out where people are clicking away from a page (and why), and much more.

8) MailChimp

MailChimp is email marketing service that includes a wide variety of templates for newsletters, emails, and more. The drag-and-drop editor makes it easy to design and preview your emails before sending them out, which saves time and increases user engagement. MailChimp also has a range of integrations with other apps like Shopify and WordPress, so you can easily send notifications of updates or new products to users who have signed up for an account with your site.

9) Moz

Moz’s suite of digital marketing tools has grown significantly since its founding in 2004. Moz Pro is a software package that provides keyword research, on-page optimization, and link building. Many marketers choose Moz because it is easy to use and doesn’t require a huge investment or large staff. In addition, much of what you get with Moz Pro can be easily customized for your brand, giving you ownership over your data. This makes for better decisions about how best to grow your business.

10) Twitter Ads

Twitter Ads is Twitter’s self-serve advertising platform. Like Facebook Ads, it makes it easy for businesses and brands to target a specific audience with their marketing messages in an effort to drive engagement and results. Once you’ve got your ads set up and running, you can track performance in real time, allowing you to make on-the-fly changes as needed.