Communication mediums are ways of relaying information. Artists made cave paintings tens of thousands of years ago, sharing information through visual images. Over time, other visual mediums evolved, including pictograms and hieroglyphics.
Written language prompted the creation of print media. In the late 1800s, inventors created phonographs and the first film, enabling people to use audio and visual communication mediums. Each communication medium changed the way people shared and received information. In the late 1900s, the internet made it easier to access visual, auditory, and written content, reshaping the advertising landscape. Companies must establish a robust online presence to reach consumers and generate revenue. SEO and link building agencies such as LinkGraph enable companies to achieve these goals. Let’s explore some crucial facts about LinkGraph.
1. LinkGraph’s experts use search engine optimization (SEO) to increase your website’s traffic.
Today, companies don’t need a brick-and-mortar location to thrive. Businesses with compelling websites and a solid online presence generate organic traffic by appearing on the SERP when users perform web searches.
The digital marketing experts with LinkGraph.io understand the site features search engines favor and features site engines dislike. Search engines gather site data and use that data to assign the site’s domain authority (DA), which determines where your site appears on the search engine results. SEO agency experts provide various services designed to increase favorable features and eliminate unfavorable features to boost your site’s search engine ranking.
A new or outdated site may benefit from technical SEO services. Agency experts evaluate your website’s content and structure and identify ways to improve its ranking. Since search engines give lower scores to sites that take a long time to load, agency experts may replace large files with smaller files to increase your site’s speed. Search engines prefer sites with a straightforward menu, which is why agency experts will evaluate your site’s internal links and repair broken links. The experts will also add features that improve site rankings, such as meta descriptions.
Your agency experts can also conduct a link-building campaign. They’ll identify industry sites and blogs with high DA scores and find ways to generate content on those sites. They may ask you to write a blog post and then place that post on a popular blog and include a link in your bio. LinkGraph also supplies written content with backlinks to clients using their content strategy services.
2. LinkGraph provides ongoing services.
On-page SEO experts improve site content and ensure your site appears on relevant searches. Your site’s bounce rate’s determined by the percentage of visitors that leave your site without engaging with site content. Sites get lower DA scores if they have high bounce rates, which is why your site must generate organic traffic from people interested in your site’s content.
Including relevant keywords is a crucial part of an on-page SEO strategy. Adding niche and commonly-used keywords ensures your site appears on searches featuring those terms. On-page SEO strategies add new content featuring relevant keywords and add keywords to title tags and meta descriptions to boost your site’s ranking.
3. LinkGraph is socially responsible.
LinkGraph donates funds to organizations that protect the environment. Their donations are used to plant trees and support more than 20 non-profit organizations, including organizations fighting climate change.
LinkGraph donates a portion of its revenue to worthy causes supporting communities and individuals, such as the Equal Justice Initiative and Campaign Zero. The Equal Justice Initiative is a non-profit organization that helps vulnerable people with legal issues, such as inadequate representation or wrongful conviction. Campaign Zero advocates for ending police violence.
LinkGraph also donates funds to Animal Equality. Animal Equality uses LinkGraph’s contributions to promote the end of farm animal cruelty.
LinkGraph is a digital marketing company using SEO and link building services to boost site rankings. LinkGraph offers various services and donates a portion of its profits to charitable causes.
