With a large number of mobile apps available in the Apple App Store and Google Play Store, getting your app noticed in a crowded field of competitors is a challenging task. According to Statista, 194 million apps downloaded worldwide from 2016 to 2019 in the app market, so how your audience will navigate your app is an important aspect to consider.
If you are new into mobile app space, it is necessary to take various approaches into consideration to make your app successful. And certainly more importantly, how do you drive high ranking in App Store search, and ensure it reaches the right audience?
The key is using powerful App Store Optimization (ASO) strategies in order to drive more traffic to your app’s page in the app store so users are more likely to download your app.
Ready to learn something innovative about mobile marketing? Let’s get started!
What is App Store Optimization?
ASO or App Store Optimization is pretty much similar to Search Engine Optimization (SEO). It is an effective practice to improve the visibility of your app in the app store. The main goal of ASO is to attract more users and increase the organic downloads of an app. There are various other goals as well such as engagement, brand exposure, positive reviews generation, and much more.
Some factors can cause a major impact on your App Store rankings more than others. With this in mind, here are some app store optimization tips that will help you to increase the ranking and visibility of your app. Let’s dig into it!
1. Begin with a Descriptive Title
A good title will not only determine what your app does to prospective users but also increase the chances of success. Incorporating a keyword or two in the app’s title can help you to drive higher rankings. Take quality time to come up with a unique, relevant and keyword-rich title. It is also a great idea to create a title and then subtitle with your keywords. Doing this can allow you to develop a market share and improve your ranking.
2. Choose Keywords Wisely
For the successful ASO, you need to put the most important keywords in your description. However, don’t overdo it as keyword stuffing will get your app penalized which leads to a drop in your ranking. You need to understand the fine line between optimizing your app description and using keywords in it. The goal is to make it sound relevant for readers and add more sense into it instead of doing so for just the App Store algorithm.
It is necessary to do careful research on the traffic, demand for keywords and competitive analysis when deciding on keywords. Ensure to include result-driven keywords in the apps’ title and description.
Use High-Quality Screenshots
The look of your app store page can be a crucial factor to gain more and more downloads. In such a case, high-quality screenshots will make a huge difference. You should use the screenshots wisely while focusing on the key benefits and engaging sections of your app.
You can even harness the power of app preview video for your app page to provide users with a better insight into how much your app is capable of satisfying their desires. Upload 30 seconds long video to showcase your app features, functionality and benefits to drive positive results.
3. Pay Attention to Icon Design
There is a direct connection between ranking and downloads. The more downloads your app will enjoy, the more popularity and ranking it will receive. App icon can help to capture the attention of the audience and show them why your app is worth their time, so select it carefully. Your app’s icon should be eye-catching, engaging and most importantly, different from other apps.
4. Re-evaluate Often
If it’s been a couple of weeks and you’re not really satisfied with your current app store ranking, it’s time to look into your data and make some changes around keywords, description, category or icon. All these elements can be improved to get a higher ranking. It is important to make one change at a time and then wait for a week or two to see if there is any effect.
Conclusion:
If you want to make your app successful with immense visibility and downloads, you need to pay close attention to your App Store Optimization (ASO) strategy. To gain the best rewards, you need to invest both time and efforts.By following the above-mentioned practices, you can stand a good chance of enhancing your app results amongst the millions of apps available on App Store and Play Store.
About the Author:
The author is associated with a top-notch digital transformational mobile app development company based in India that can help all types and sizes of businesses to achieve better rankings, traffic and exposure using the future-centric approach. The team carries extensive experience in analyzing the websites and apps in order to increase conversions.
