There are many exceptional styles of animation to choose from, especially when it comes to branding. Motion graphics, cartoon videos, 3D animations, and more, all styles of animations are great for branding a product and delivering a message to the audience. Where all these styles have their pros and cons, there is but one Animation style which can create a difference at explaining a complex concept to the audience in simple illustrations and visuals. 

This style of animation is known as Whiteboard animation and can help a brand in making a solid brand identity while explaining the challenging concepts of the business. A whiteboard animation develops a story in front of the viewer that makes it so compelling. This is one approach that accounts for a strong reinforcement of the concepts and ideas behind the images. 

With all that in mind, the question is: how to create a whiteboard animation that can impact the audience? There are many tools to create a whiteboard animation. To get started, here are five tips that can help in the production of a perfect whiteboard video. 

Step 1: Write the Script

A compelling script is the backbone of a perfect video. A script for whiteboard animations must be less than 240 words so that it can keep the audience engaged with the video. While scripting, you need to make sure that its major focus is on solving the problems of the audience, instead of the products or its features. 

Step 2: Create powerful visuals

Whiteboard Animations implies mostly black content over a white background. This layout enhances the imagery and illustrations, making your viewers focus on the images while listening to the story.  

Step 3: Make use of Animated Characters

Adding characters to the video can take your animation to the next level. To create a perfect character, create on the buyer’s persona and imagine how they could look as the main character. However, keep your character natural to keep the audience engaged with the message. 

Step 4: Keep the Flow in Mind

The key to a successful whiteboard video is the flow of the illustrations. The drawing in the video must continue to represent the message as a whole, compelling storyline. Make sure that your video is balanced. Abusing the balance in the video can damage the continuity of the story and interrupting your viewers’ attention. 

Step 5: Record the narrations

Once you have a script and narration in place, it is time for voice-overs. Make sure that you keep in the target demographics in mind while doing the job. It is important for the recorders to speak the accent spoken in the region to attract more audience. It must be understandable for the viewers, and more importantly, it must be consistent so it can convey the message to the target customers.  

Communicate with the audience and create whiteboard animations to engage them with your story. Use the tools or hire an animation company for the job, make sure that you use videos to make the right impression on the audience.

Author Bio: Colors and designs were the first passion that I had. It took me years to become the master of this art. With 4 years of experience in the industry of animation and serving as a senior creative artist at Animation Dok, I am also playing my part in promoting the field through my posts and blogs.

If you are looking for a blog for daily base posts, then please visit blogbrothers.