Amazon is a household name with millions of members and annual subscribers. Amazon marketing services agency can help you in creating your brand name in front of Amazon members and users. First and foremost, reason for this is because Amazon offers a wide range of options to the buyers, who are looking to purchase a particular product. This can even confuse the customers in making up their minds and choosing the correct product to buy.

Amazon places the products side by side, that you choose to see the difference between and then the users can compare them based on these listed aspects.

• The main comparative characteristic that the buyers look for is the difference between price of both the products. It’s quite obvious that if you get the same product at a better price, you would be more attracted towards it.

• The features and specifications about the product that you want to buy is a vital distinguishing point. You might get a better pricing, but if the features are not ample, that will not attract you and convince into making a purchase.

• If you are looking for a specific item, you might as well have a preference about, may be the color or any other particular aspect that you might find attractive. For example, if you are looking for a red I-phone, and you are getting a white i-phone for a lesser and better price, still you won’t purchase it, because the red color is what you actually want.

• There are many products which can be compared on the basis of size or storage such as a piece of furniture, screen display size, computer or laptop specs, an external hard disk or its RAM etc. 

• If all the product characteristics and aspects mentioned above are same and satisfactory to the buyer, you will then compare on the grounds of shipping charges. While some vendors and sellers might charge a fee – nominal or more, some might provide shipping without any charge. 

Best Amazon marketing agencies and Amazon Optimization consultant like Hike Commerce can help you become a renowned and successful seller by offering many services required for your Amazon account.