In the Crypto and Web3 gaming world having a strong community is one of the keys to success. A strong and active community can do wonders for a project and is also the least expensive marketing strategy to spread the word about the project and also attract new customers. And to keep this community active in different geographies a lot of crypto projects rely on the Telegram messaging app since it’s speedy, versatile, and pretty secure. The app, today has become the heart and soul of community building in the crypto world. 

But just having a channel or a group is not something that builds an active and versatile community nor does being on Crypto Telegram attract users or community members. It’s how the marketing on this channel is done and how it appeals to the target audience. A proper strategy is necessary to keep the audience engaged in these groups so that the existing user would remain glued to it and newer members are attracted to it leading to organic growth not just of the channel but also of the project followers. Hence there needs to be a strategy in place that can help in community building. Here are some of the proven strategies that have helped a lot of projects built strong communities 

1. Create and Share Quality content 

Producing, designing, and sharing high-quality and engaging content allows the project to build enthusiasm and interest in the community while also educating the audience about the brand and its objectives and goal. The project could choose to create a few compelling visual contents (videos, infographics, pictures) related to the project’s technology, its objective, critical and general information about the native token, the current market trends and project trends, the project’s roadmap, etc. The team can make a content calendar and publish content in the community on a regular basis

2. Create a team of new admins and mods for community building and management

When the community is growing it can get really difficult for one or two members to manage the community and keep them engaged hence it is necessary to work with a community manager or a professional marketing agency that can monitor the group activity including chats and postings so that they can safeguard the community from scams and frauds that could happen under the projects name. Also having new admins and mods can create trust in the project as the users and new community would believe that the project really cares of its community members and allows them to be heard and takes feedback.

3. Create referral programs for the existing members

A referral program is similar to word of mouth as it encourages the existing members of the project’s community to spread the word about the project. A referral marketing strategy can be a great low-cost strategy and could result in wonderful things for the telegram community and overall for the project as it helps in promoting the project organically rather than through paid advertising. Moreover, new members are more inclined to join your community if someone refers them to the channel as it shows trust toward the project.

4. Host active events on Telegram

Community members usually get bored when they do not have anything engaging in the group and are loaded with serious material only. Hence it is crucial to have some activities which are full of fun and enjoyment as all work and no play makes Jack a dull boy. Some of the events on the telegram channel could be 

1. Create NFT or have giveaway tokens 
2. Create a gamified environment for users and have prizes for them
3. Organize community meetings for health interactions 
4. Host hackathons 

5. Add bots to the community channel 

Bots can automate the whole channel or group for specific tasks with minimal interference. Bots can help in a wide range of management tasks such as assisting community members with moderation, new updates, and initial interactions managing the community more dynamic and accessible at all time 

With strategies like these, the project can build a solid community and help the project to gain community members and customers organically so that loyalty of the same can be kept intact.