There are many types of backlinks out there, but only a few of them will have a positive impact on search engine rankings. A few years ago, bonding was easy. In recent years, Google’s search algorithm has become smarter and harder to manipulate.
So how do you create or get backlinks that will help you get more search engine traffic without risking a penalty? And how do you know which backlinks are bad and should you avoid
In this article, I’ll show you 4 ways to build backlinks.
1. Reproduce the best backlinks from your competitors.
In most cases, if your competition ranks higher than you, they must have done better in terms of building or getting backlinks. By spying on their backlink profile, you have the benefit of knowing how and which links helped them achieve better SEO results.
Here are the best ways to determine the quality of a website, in under two minutes:
If the site has a domain authority of over 20, this could be a great find. The higher the domain authority, the better, but don’t just rely on this metric; investigate others as well.
Check how they are linked to third party sites. Only dofollow links will have an impact on your SEO. Nofollow links can be useful for sending traffic and showing your website name to new readers.
The TLD and IP location can tell you which country they are heading to. If you want to get higher rankings for Google Australia, most of your links should be from Australian sites. However, generic TLDs can also have a good impact.
Ask yourself these questions: Does the site seem legitimate and trustworthy? Are they providing something new and useful to your readers? Does the site have good engagement with users (social sharing activity or blog comments)? Would you be proud to have a link from this site?
If you are hesitant to answer these questions, move on to the next opportunity and don’t waste time building backlinks that might hurt your rankings.
2. Recover backlinks that have been deleted or do not link properly
Just as a site can get backlinks naturally, it can lose them too. Sometimes this will be by accident or in some cases the webmaster may decide that his site is no longer relevant.
3. Find the best blogs in your niche.
Whether you’re in the food industry or interior design, there are bloggers for every industry you can think of. Building backlinks these days requires reaching out to bloggers to build quality backlinks.
You might be wondering how to get these bloggers to bond with you? Here are several ways:
- guest blogs
- infographics
- blogger reviews
- broken link creation method
- communicate and show them your best content
- you can also get backlinks from best press release distribution service
4. Write testimonials
You have seen it everywhere. Sites that sell services or products like to display customer reviews. If you’ve purchased an ebook or used a service, send them a testimonial along with your website URL.
You don’t need to ask them to bond with you. Most of them will do this to show that you are a real person.
How to find your current good and bad backlinks
One of the most common SEO mistakes is for website owners to link and then forget about it. Or worse yet, they never review the new links they get and end up being negatively SEO or penalized for having too many bad links.
