Packaging of products is one of the most interesting subjects for many people since it is an amalgamation of both science and art. On one side, the packaging contains the product and therefore, it should keep the product safe for a specific period of time and prevent contamination on the other side, packaging should be designed in such a way that it should make people succumb to buying it.
It doesn’t matter how good your product is or how it adds value to the life of people, if its packaging will be dull and boring then it will never be able to move from the shelf of the stores to the cart of the customers.
Nowadays, people have very short attention and you will be surprised to know that people take only 1/6 of a second in a store to decide whether to stop and look at a product or not. This clearly shows that you have got very little time to attract the customers and it is only the packaging that makes can make the customer stop and check your product.
Let’s see the overall impact of packaging on your marketing strategy so that you can make the most of it.
What does food packaging design convey?
People’s mind has been trained to consider packaging as an important part of any product. In addition to this, gift-giving occasions have made people realize that packaging is personal, special, and tantalizing. And nowadays, the unboxing experience is similar for both kids and adults.
Unboxing a pack of cereals might not be equally tempting but still, brands try to make it special by using unique and innovative approaches. And this is why, nowadays, the packaging doesn’t only convey what the brand is but what the brand stands for.
Just think about the simple packaging of Apple products. These packaging styles convey elegance, sleekness, and exclusivity. The packaging also gives them hope that the product inside the packaging stickers is going to improve their lives in one way or another. Even food packaging can convey a similar message.
The most popular packaging trends
Due to the advancement in technology, the use of both art and science has become an important aspect of packaging design. Every year, new technologies and trends are popping up in the packaging design and they are extending the life shelf of the products. Besides, there are some manufacturers that are using sensors to alert customers about the food shelf life and other safety issues.
In addition to this, clean labels are also in trend and in clean labels, information is being put on the packaging through cleaner labels like QR codes instead of packaging stickers. Even new links are opening up many new possibilities for packaging artwork. So, we can say that in addition to keeping the product safe, packaging is also acting as an enticing aspect of product.
Keep things simple
In the rush of making the most of packaging, many manufacturers end up overdoing it and thus, they are not able to achieve even the most basic objective of packaging. The one rule that you always have to follow while choosing packaging design is to keep things simple. Your packaging should always be informative, functional and attractive.
If both the customer and the reatiler will have hard time reading the packaging then there are maximum chances that even with the best qualities, your product will stay on the shelf and return back to the inventory.
Important aspects of food packaging
Here are some of the important aspects that you have to keep in mind while working on the packaging stickers or design:
- It should draw customer’s attention
- It should appeal to only positive emotions
- It is directed towards the target audience
- It shows the perks of the product
- It strives for instant recognization
As you can see, both science and art needs to be used in product packaging and therefore, you need to dedicate proper time and effort while working on the product packaging. In addition to being enticed by the packaging, people also want to know about the product and be sure that it is fresh and contamination free. Besides, they also want to know whether the packaging is recyclablae or not.
There are many aspects that needs to considered while working on packaging design and therefore, if your in-house team isn’t capable enough to work on packaging design then you can outsource this particular section of the firm and get better results.
From the information mentioned on the packaging to the packaging stickers, everything matters. If you want to make sure that people get to know about your product before even opening the packaging then you have to work on packaging design and make it stand out from the crowd.
