Consult a reliable eCommerce web development services company to create a responsive landing page to kick off things for your website!
While the eCommerce market has been flourishing for decades by now, there has been little knowledge to make the best use of the sales funnel. After all, people would not land up on your website for purchase on their own. Right?
You have to convince them to visit your website to explore the offered products or services for sales generation. Most e-commerce companies employ sales funnels, yet they partially use the existing potential to achieve their desired business results.
An effective eCommerce sales funnel converts many prospects into real customers after treading through a series of calculated steps. It is shaped like an inverted funnel that typically pulls several people in and filters the most interested members from a commercial perspective.
Crafting a stupendous sales funnel isn’t a day job. After all, Rome was not built in a day. It takes many painstaking efforts to incorporate the intricate fundamentals to ensure that every minute need of your business is fulfilled.
However, certain factors are governing the sales funnels to establish a loyal client base, as explained below:
1. Amazing Landing Pages
An ideal landing page engages visitors to the existing informative and useful content to act as a well-placed CTA. It must be appealing visually, including important features to grab customer information to nurture it for conversion in the future.
A well-placed and explicitly visible CTA draws the visitors to act and clears the intent of what you’re supposed to do on this page.
The thing not to be missed is the short and simple message on the landing page to depict the following:
- What does the product do for you?
- How will it do that?
- What can you do?
Once you answer these three questions in crisp language, you’re set on the right track.
How about adding an interactive video on the website?
Just look at the conversion propensity of videos in comparison to the conventional text. It boosts the chance of conversion by a whopping 80% if done well and makes fortunes for your website.
Smartly handle all the relevant elements to make a top-notch landing page for boosting conversions like never before.
Possibly the biggest perk of building a sales funnel, when in line with the customer journey, is that it will rescue you from exhausting your valuable resources in random people. In turn, you can exert more focus on generating valuable leads.
2. Diverse Resources for Traffic Generation
As much as creating landing pages sounds doable, it is not. You have to be very clear to make it consolidated enough for getting the right results.
Look for targeted leads instead of wandering with the hope of getting some leads. Generate organic traffic for your website through paid traffic such as pay per click (PPC), media buying, social media marketing and much more.
Identify metrics for every social media channel to fix your sales goals concerning the funnel drafted for your company. This will set you on the path of formulating strategies to achieve the intended goals.
Consult mobile app & web development professionals if you feel the urge to get it done with immaculate precision to draw some real business.
3. Do Not Underestimate Blogging
Often underrated, blogs can be a valuable source of information to spread brand awareness to consumers. Including links to relevant landing pages for compelling visitors to create an action depicts how pro you’re in the industry.
Well targeted blogs draw like-minded people or audiences to either sign up for a mailing list or visit the product pages. It is nothing short of a sales copy to your website.
Also, blogging regularly helps build trust with prospective customers as they learn about relevant information over some time. It is a slow process, but effective!
It is noted that most eCommerce companies fail to exploit the potential of social media marketing—the reason being their lack of knowledge to engage the customers across different platforms.
4. Employ Auto-Responder to Track Leads
As you’re set with engaging landing pages, stellar blogs supported by a targeted traffic generation campaign, you’re required to govern every potential lead down to the bottom of your sales funnel.
This is precisely where auto-responder emails come to your rescue and keep your potential leads into the offing. An autoresponder lets you schedule emails to all the likely customers over a fixed period.
However, you do not have to send the same email to all. Personalize them to make it relevant for each lead based on their compelling behavior on your website.
Identify intricate business needs to organize the emails that work best for you. Alternatively, you can figure out many other platforms enabling you to segment your targeted customers, pick attractive email templates, draft customized messages, and trigger dynamic sending schedules.
In the end…
Contact a specialist for professional assistance and get some easy tips to spruce up your sales funnel to get the business going!