Traditionally social media was linked with eCommunication and was limited to computers and phones. But as time has evolved, social media has adopted the marketing model and has opened the gates for numerous brands and companies to expand their business online.
Not only this, social media has made a significant impact on the purchase decision of the customers. One of the best ways to leverage the power of social media is by bringing it to the brick-and-mortar stores. How?
Simple, by integrating social media with digital signage to create creative and attractive social media digital signage solutions. This blog will help you gain more knowledge about what social media digital signage is and how to connect social media with digital signage.
Social Media Digital Signage- The Creative Display
Digital signage is the upgraded version of marketing offline, which is done by displaying digital screens to enhance the advertising efforts of the brand.
These digital signages are integrated with social media content to make it look more authentic and attractive. It increases the interactivity of customers with the brand by amplifying user engagement and visual vibrancy.
Connect Social Media With Digital Signage
There are many aggregator tools like Taggbox, that can help you collect social media content from diverse platforms and curate it into a unified feed. This feed can be integrated with the digital screen displayed by the brands to create an attractive social media digital signage.
There are few points to ponder upon while integrating social media with digital signage.
- The first thing to integrate social media is to consider what platforms should be included. As a brand, you should figure out where your targeted audience spends most of their time. Apart from this, you should look for platforms that align with your brand’s campaigns and promotional ideas.
- Choose the platform on which you have an active presence. Provide your customers with an easy check-in and location tagging process, so that they can tag your store with their posts easily.
- Make your content easily visible so that no customer finds it difficult to connect and interact with your brand. Make use of contrast colors, animations, GIFs, etc to make the social media content on digital signage look more appealing.
- Highlight some eye-catching interactions with your customers. You can display review, tweet, comment of the week, or some major artwork for your brand by your customer, or customer stories. This plays an important role in influencing the purchase decision of the customers.
Amazing Ways Of Creating Social Media Digital Signage Content
1. Indoor Displays
The digital signage display integrated with social media content works as the best advertising tactic for the brick-and-mortar stores. It is an excellent way to build customer loyalty towards the brand and to influence the purchase decision of the customers inside the store.
The most effective way is by displaying hashtag campaigns and UGC in real-time. This way you can also encourage more customers to participate in your brand’s campaigns which will increase your social media followers as well.
2. Digital Out-Of-Home Advertising
The best way to spread awareness about your brand is by displaying social media integrated digital signage content outside the stores and via digital out-of-home advertising.
It provides you with ample opportunities to attract more customers towards your brand and influence them to choose your brand over others. With this, you can maximize user engagement in your hashtag as well as UGC campaigns and grow your customer reach and exposure.
3. Corporate Events
Corporate events such as conferences, seminars, webinars, trade shows, etc. can drive more engagement from the audiences with the help of digital signage displays.
With live streaming of social content on digital signage displays, you can increase the conversations between the attendees of the events and the speakers. Also with this, you can highlight the schedule of the event along with the key speakers.
Also, you can promote your brand in events such as product launches, marketing campaigns, business events, and much more.
4. Hotels and Restaurants
The hospitality industry is one of the sectors where reviews and feedback matter the most. These types of user-generated content help these industries to grow their influence on the visitors and trigger them to invest in the products and services provided.
Hotels, resorts, restaurants, clubs, etc. are some major parts of the hospitality industry where the sales depend upon the reviews of existing customers. A reliable way to generate more sales is by displaying social media UGC on the digital signage display. With this, you can highlight your happy and satisfied customers along with their exciting experiences.
Conclusion
Connecting social media content to the digital signage displays serves as the most advantageous marketing strategy for brands promoting their products and services offline. This strategy will ensure maximum engagement and will generate more sales for your brand if leveraged properly.