Garnering traffic is one of the biggest concerns when you want ecommerce websites but it is important to optimize on the website if you want to increase your traffic organically. Understanding Brainvire and its services can help you with SEO effectively. Since every video on YouTube is different, it is important that you know what your videos are ranking for based upon youtube keyword tool.
Here is a list of the best practices that would help to increase the traffic organically:
- Perform a solid Keyword Research
Keyword search is extremely important as far as garnering traffic is concerned. You need to ensure that you are doing it right as it is very critical or it might end up in the following:
- Target keywords that are difficult to rank
- Ranking for wrong keywords that bring traffic that does not convert
Targeting the right set of keywords will help you rank the keywords for bringing quality traffic, and it would not put load on your server.
Given below are the different types keywords that you should use in order to target the niche audience:
- Primary Keywords
- Secondary keywords
- Tertiary long-tail keywords
Read More: Digital Advertisers
- Search out different marketplaces:
Search popular marketplaces such as Walmart, BestBuy, Alibaba, and so on when you are performing keyword research. Moreover, it would be better to find the most popular products that are present in your niche and would perform best. Here are a few things that should be considered when you are considering different marketplaces:
- Check out the website pages such as the featured product pages, home page and so on.
- Develop an understanding of search autosuggestions
- Optimize the website architecture
The website architecture helps in deciding the manner in which you want to set up the flow of navigation, product pages, home page, along with the category pages. By working on the architecture site, you can always optimize the SEO of the website to ensure users have a good experience.
For doing this, you need to optimize the website architecture and provide the most relevant content that is present on the website to the users and make sure that its navigation is smooth and you are able to drive organic traffic to the online store.
- Technical SEO and SEO Audit
Once you are done with the fundamental on-page SEO, you can always check where do you stand when it comes to the search engines. In addition to that, you also consider different metrics and perform deep audits on the website.
It is extremely important to perform this in case you want to accomplish major goals which include:
- The overall quality of the on-page SEO along with your competition
- Start creating a list of tasks that can be accomplished to improve the on-page SEO as well as the off-page SEO
- Get complete assurance whether you are moving in the correct direction or not.
- Home Page audit:
Check out the homepage of the website to look out for the SEO mistakes. You also need to ensure that you are making proper use of headline, title tags whenever you are performing keyword research and along with that include other descriptions.
Make use of Ahrefs tools in order to analyze the backlink profile and discover the following aspects:
- Quality of the Anchor texts
- Quality of the backlinks
- Broken backlinks
- Analyze the site Speed & reduce load time:
Website needs to be loaded faster on different kinds of devices. If you feel that the website is loading slow, then you will never be able to achieve a good rank, as far as Google SERPs are concerned.
Web pages should not take 5-6 seconds to load, thus you can reduce the load time by 3-4 seconds.
- Your website is mobile-friendly
Your website should be mobile-friendly as more and more are now inclining toward online shopping using their phones. Moreover, it would be better if you use several tools to check that your website is mobile-friendly or not.
- Perform redirects on several version of the website
If you have several other versions of the website URL, make sure that you apply 301 redirects and keep just one version for browsing.
While moving from HTTP to HTTPS, you can redirect the users to your new HTTPS URL when they try to type the old HTTP URL.
Moreover, do not have multiple variations of the URL, as you will get confused with the crawlers and will get issues due to duplicate content that will eventually affect the SEO of the website.
By carrying out the above-mentioned tactics, you will be able to increase your website traffic organically.