One of the most awaited and imaginative music videos of this year has been the latest Drake collaboration “POPSTAR”, starring Justin Bieber with a Rolex watch on his wrist. This music video is from mega-producer of Miami DJ Khaled that features number one rapper of Toronto, Drake.

The official video starts with the synopsis where DJ Khaled is compelling Drake continually to make a collaborative video for the single. The rapper got frustrated and called the Canadian superstar Justin Bieber for a favour. Finally, Bieber took Drake’s place, rapping his lines.

Moreover, in this new music video, you can also see cameos from Hailey Bieber, Scooter Braun and more.

Drake even expressed his chivalry through a post on Instagram about “POPSTAR” stating – “Thanks JB…. I owe u you one”. Bieber said, “Anytime”.

Well, for those who are not aware, DJ Khaled created two music videos in collaboration with Drake. One is “GREECE” and another, “POPSTAR”.  Khaled is known to drop back the “POPSTAR” in July. However, he has confirmed that the two songs will make an appearance later in 2020 in his anticipated 12th studio album “Khaled Khaled”.

Now, what also captured many watch aficionados attention in the official music video “POPSTAR” is the Rolex Datejust Ice strapped on Bieber’s wrist. Thus, continue reading to learn more about this Rolex watch and also, the intellectual advice of the rapper on investing in timepieces.

Justin Bieber’s Rolex Datejust Reference 116300

It is visible in the music video that Bieber is enjoying stepping into the shoes of Drake while playing the role of a playboy. No doubt, what escalated the extravagance of the music video “POPSTAR” is the entirely iced-out Datejust wrapping the wrist of Bieber.

It is a Rolex Datejust Reference 116300, and another sibling of this timepiece is said to be currently on sale on Chrono24. Nonetheless, if you look at the Datejust on Bieber’s wrist in the video, the watch will look like a plain stainless steel model.

But if you look at the watch closely, you will notice that it is indeed an extraordinary Rolex Datejust. All credit goes to the highly esteemed Swiss watchmaker Rolex that has the unique proficiency to make a watch look so startling. Now:

The interesting fact is that rapper Drake imparts his perception about watch collecting through Justin Bieber in the song –

“Two, four, six, eight watches, factory, so they appreciate / Crown in my hand and I’m really playin’ keep-away”

So the term “crown” in the above line is apparently referring to the prestigious logo of Rolex. The brand is indeed popularly known as “The Crown King”. However, a powerful message is hidden in the first line.

It is undoubtedly an incredibly spendthrift move to adorn a watch with diamonds. And it is easy to assume that if you add diamonds to a timepiece, it will boost its value. In some instances, it is true because the inherent value of the added gemstone will escalate the watch’s price.

However, in many cases, an all-original, unaltered watch is worth much more than the intrinsic value of the added diamonds.

In fact, if you customise the watch by adding diamonds or any other way, it can cause a significant cutback in its overall value and also, desirability. One of the Rolex experts stated –

“Beyond the quality of the actual gemstones themselves, there is still the issue of originality and factory-intended condition that can affect the prices of diamond-set watches.”

In the luxury watch industry, a serious collector typically looks for a completely unpolished Rolex watch with all its original parts rather than the one that has been customised and restored later.

Custom-set Diamonds Vs Factory Diamonds

During the process of production, the respective watchmaker sets factory diamonds in the watches. On the contrary, the owner or a third party embellishes his/her timepiece with custom-set diamonds after it leaves the factory.

So in many extreme instances, custom-set diamonds can deduct the overall value of a timepiece. Experts say –

“If someone were to alter the original dial and bezel of a vintage Rolex Daytona by setting it with a slew of poor quality, low-carat diamonds, the end result would be a timepiece that was worth significantly less than what it was before the modifications had ever taken place.”

So the line in the rapper Drake’s song is significant as it emphasises on buying only factory watches. This is indeed an essential tip for those who are looking to invest in luxury watches and also, who already owns.