The festive season is in full swing. Colorful lights adorn homes, and holiday tunes are playing. The holiday season has begun.

Giving doesn’t have to mean overspending during the holiday season. Get savings tips and shopping updates from our editors and score great deals on gifts for everyone on your list:

Competition during Christmas

Contests are a great way to engage your customers during the holiday season. Make a contest out of the prettiest Christmas tree or the ugliest Christmas jumper. Then you could ask them to send you pictures of their Christmas decorations.

Those who sell children’s products could request a present from Santa by sending a letter (to your address) to you. Engage your Facebook fans by asking them to submit a photo or video for the contest.

Make your campaign even more appealing to potential customers by incorporating one or more of these marketing techniques.

PPC campaign setup

By now, you are probably aware of the importance of PPC ads if you run an online retail store. You can’t get away with not having an online campaign during the winter holiday season. 

You can advertise your sales promotion through a display campaign, PPC, or video campaign. It is ideal for you to use all three types of media to get your voice heard.

PPC campaigns should be launched at the end of November, a month before Christmas. Having sufficient time to prepare your materials will enable you to launch a successful campaign.

Ensure your search ads, images, and videos are available in multiple versions to avoid ad fatigue. To increase your chances of selling, rotate your sale on Christmas throughout December.

Create an independent landing page

Ideally, it would be best to create independent landing pages that tell the visitor the story of your product when running a PPC campaign.

Using landing pages create a journey through the sales funnel from the moment the deal is signed to the moment of purchase.  

Organize Christmas sales emails

Your customers will appreciate your December deals and discounts if you send out a few jolly emails to them. Make sure that your subject lines are catchy and that you include festive product pictures.

Send a printed or digital catalog.

Make your Christmas sales catalog visually appealing to entice people to purchase your products. You can use a printed catalog or an electronic catalog. You can add discount coupons and gifts.

You can opt for gift wrapping during the sale.

Wrapping is the essential part of Christmas shopping. Give your customers the option of complimentary gift wrapping to make the gift-giving process more straightforward.

The Lands’ End website allows you to check out a choice of Gift Boxes when shopping online. Each gift box includes a ribbon.