Packaging is a very important part of production. Having products in generic packaging or products not packaged in secure containers in your local store or shipped to retail shops sounds wrong on so many levels.

Packaging products secures the products and assures the consumer of their safety. Apart from most fresh produce in the wet market, products must be contained in packaging that is durable and informs consumers of important information. 

Good packaging definitely plays an important role in the safe shipping of your products. The wrong choice of packaging material may lead to your product getting damaged and loss of business. Choosing the right materials means safe products, reduced shipping costs, and impresses customers.

That is not all packaging can do for your business. Packaging, particularly professional, customized packaging, is an excellent sales and marketing tool that should not be overlooked. Consider packaging materials to be blank canvases, an opportunity to create something that will help you stand out from the crowd. Here are six ways your company can benefit from it:

1. Customize your packaging

Generic brown cardboard boxes are everything but memorable. They are dependable enough and ideal for product safety. However, photography, colors, graphics, and logos will not be easily forgotten. They capture the buyer’s attention and draw them into looking more closely.

It doesn’t necessarily have to be a printed box. Custom tape seals your product, securing it and broadcasting your brand while at it. Well-designed custom labels that are strategically placed with the right adhesive are equally effective at marketing your brand.

2. Ensure your packaging matches your advertising efforts

An expensive advertising campaign would be a waste of precious time and resources if the packaging does not match up. It would only make the customers lose their faith in your brand, and regaining their trust may cost you a fortune.

When a company takes the step of carrying their advertisements on the web, radio, billboards, etc., they make certain that all elements of the product match up. Matching your packaging to your advertising campaign may simply mean using a different color, adding a graphic, or a headline.

When everything is in sync, it becomes easily recognizable, memorable, and makes you appear way smarter than your competitors.

3. Establish your social media presence

The stiff competition for customers’ attention and loyalty dictates that you employ a strategy that will turn them your way and seal the relationship.

• Print a list of your social media accounts on your customized packaging. With social media being an in thing, you can be sure that a number of your customers will visit the pages. Share your content to keep the conversation going and gain more followers.
• Use your primary hashtags on your packaging. This will draw the customers’ attention to your social media presence and- who knows?- they could use the hashtags on their posts.
• Give customers a reason to share, like, and retweet your posts, as this is a powerful marketing tool on social media. 

4. Use exceptional promotional elements

While customers appreciate little surprises, you don’t always have to give them freebies without any strategy. Most often, small details that create a pleasant unboxing experience such as colors and textures go a long way in making them feel valued. Using low cost unboxing tools like custom printed tissue creates packaging that feels extra special. This is where incorporating promotional elements into your packaging can really pay off.

Coupon codes, secret URLs that lead to special offers, and hidden contest elements such as puzzles and hints give your customers a whole new experience. They give customers time to interact with your packaging, thus establishing a connection and making them feel special.

5. Add random gifts and inserts

Thanking a customer is one sure way of gaining their trust and ensuring that you win their loyalty. Making them feel appreciated is not difficult.

• A handwritten thank-you note referring to what a customer has purchased from you is a good way of expressing gratitude to your customers.
• Coupon codes are hard to resist. Personalize them (for example, by writing them on the thank-you card or including your customer’s name) and you’ll almost certainly get a sale.
• Design a unique promo card for your loyalty programs. Use attractive graphics and text to make it appear exclusive, and provide customers with a cache of bonus points.
• Use of social media digital marketing dashboard to monitor the performance of your business’s online marketing activities. Or you can also track campaigns and online marketing efforts in real-time.

Receiving an unexpected gift is always fun. Whether it is candy or any other small token, your customers will never think of it as unnecessary or unwelcome.

6. Take advantage of holidays and events to create themed packaging

Unchanging custom packaging can become uninteresting. If customers become numb to your packaging, it could spell danger for your brand since they could also remain unmoved by your promotional efforts. Varying branded packaging is an effective way to keep your customers interested. The changes don’t have to be costly. It can be as simple as adjusting or adding custom labels and custom packaging tape.

Holiday packaging (New Year’s, Valentine’s Day, Christmas, etc.) can increase brand awareness and solidify your place on a specific holiday.

Customer-tailored packaging (birthday, the anniversary of their first time they did business with you, etc.) is a clear indication that you are attentive to the things that concern them and this is a sure way of impressing them. 

Seasonal packaging (summer, winter, fall, and spring) excites customers and builds their anticipation as they await sales offers, new designs, and different colors.

Over to You

Custom packaging sets your product apart from the crowd. Making it noticeable, and if well done, attractive to buyers. Customized packaging doesn’t have to be expensive. Get in touch with a legitimate packaging company that will help you create custom designs for product packaging and thrive in the market.