Internal links are like a hyperlink that points to the page on the same domain. These will help the search engine to index and understand all the pages present on the site.  If you are using them strategically, internal links can send the page authority for the crucial page on the website. So, internal linking takes more priority when you want to rank at the top of the Google SERP results. When you want to interlink the pages on the website, you have to understand and keep in mind lots of things. 

Understanding want is interlinking 

Interlinking is the way of helping the visitors to stay in the site for a longer time. As it is one of the ranking factors and it offers the search engine an easy way to know what the pages are relevant for. Though there are lots of on-page SEO, the best practice is to link it with your own site if it is neglected or not done correctly. If you have a CMS for a blog like WordPress installed on the site, you can utilize the plugins like SEO smart links to automate this process of interlinking. With or without the tools, there are certain basic ideas you will be able to follow in developing the internal linking in the website. 

Importance of internal linking 

• It offers the audience further reading options.
• It can help you in promoting the events and any other paid searches. 
• It will assist in enhancing the ranking for certain keywords. 
• It will assist Google to crawl the website. 

Get organized 

Having an organized site structure is the next crucial factor. The easiest way to do this is by using the category and subcategory that you are looking to place your content. Say your industry is pet grooming, and you have the subcategories for various pets like dog, cat, goat, etc. As you are writing various pages on how to groom the pet dog, grooming short-haired dogs, or dog groomers in any particular location, you can link between these articles and to the categories of the page itself. If you bring up a similar way of trimming around the dog ears, and it is the same way you would trim the goat, you may link across the goat category. 

Anchor text 

The words on the site that you link from are called the anchor text.  This will give you both the users and the search engine a clue to what the page you are linking to be all about. The linking words like buy now, click here will not do anything for securing the top ranking. Try a Google search for click here and see what kind of companies will pop up with the search results. 

You should try link it from the keywords that you want to be showing up on the first page. It is not something you have to overuse, and if you are just starting, you can try to link the page to the website. You have to link to the home page sometimes, a category page and even other articles you have written about before some time. 

Make it simple 

If you find any existing content on your site, you shall go through each page and identify some other page you can link to with the existing text. Else, adding some new things to improve the current site interlinking SEO. Do not get overly complicated with the interlinking strategy, as with all the SEO practices it should be carried out the most naturally and logically. If you can find some related content on the website and you happened to bring it up to the news article, link to the respective page. As the saying goes, the chain is only as strong as when it becomes the weakest links. 

What are the purposes of internal linking? 

Generally, the marketers will look for interlinking for various purposes. Three main things from the list include the following. 

• Aids in better website navigation 
• Distribute the page authority and ranking power throughout the website
• Defines the architecture and the overall hierarchy of the website
• All these together will contribute to the SEO ranking, and it will work for securing the top position in the Google search results. 

To sum up 

The internal linking strategy is a crucial part of any great SEO effort from the business men’s end. If you have not evaluated the internal links of the site, you may miss a significant portion of the traffic on the website.  So, here you have to find the steps list of steps for such an interlinking process. Ensure you are following this with the right measures to satisfy the Google algorithm and hold the top rank in the SERP ranking.