Ecommerce is becoming an essential part of our everyday lives, and many industries are already starting to adapt to this booming industry as well. People have always been used to shopping in physical stores, but the pandemic is forcing us to shop online to minimize our risk of contracting the virus. Most of us miss the smell of different fragrances once we enter brick-and-mortar stores, so how did we rely on online shopping all of a sudden?
The e-commerce industry has been around since 1995, but it only became more relevant recently due to technological advancements and innovation to make everything efficient. Not every product is easily sold online, like perfumes and beauty products. Surprisingly, the beauty industry has been continuously thriving on many e-commerce platforms. That said, what does the future hold for the beauty industry in the thriving eCommerce industry?
Improving digital experiences
Many beauty sites have been adapting to advanced technology applications such as AR and VR to improve the consumer experience. Once the beauty industry successfully brings the in-store experience the people were used to, this industry will continue to thrive over the next decade. This generation is becoming more and more digitally reliant, which puts pressure on e-commerce platforms no matter the industry.
Even though many consumers are starting to get confident in buying beauty products such as makeup and skincare products that need to be examined thoroughly in person, online sellers still need a massive improvement to provide their consumers that same experience. However, due to the emerging marketing strategies such as influencer utilization, many consumers have started becoming more comfortable buying products online.
Wholesaling and retailing Korean beauty products
Korean beauty products are still in demand despite the COVID-19, and the number of beauty resellers has skyrocketed since the pandemic began, yet only some of them became successful. Korean cosmetics are known for their natural ingredients, which most people seek nowadays, and is seen as a solid upcoming trend this year.
If you plan to start an online beauty retail business, you need to have a reliable wholesaler to get your supplies. Numerous wholesale Korean skincare sites can provide you original products at a competitive price. We recommend you check these online wholesalers for your beauty business.
Trust is power
Whatever stuff consumers buy online, trust is a crucial factor that can determine whether they will push through their orders or not. Especially for beauty products being purchased online, consumers will need to trust these online retailers. Social media marketing and influencer marketing are among the most common ways to earn the public’s trust. Having a solid marketing strategy will help your online beauty business thrive, pandemic or not.
Altered spending habits
The pandemic has influenced the consumers’ spending habits throughout this period. Nowadays, the expectations and behaviors have been changing continuously since the start of the pandemic. The sudden changes are not seen as a temporary response to the effect of the pandemic, but they will likely stay even during the post-pandemic period. The beauty and the e-commerce industry will need to put up with these rapid changes long-term continuously.
Beauty e-commerce in the post-pandemic period
In contrast to what many people believe, online shopping will not be irrelevant once physical stores operate again. If you were to think about it, online stores are essentially more profitable than brick-and-mortar stores because there would be fewer operational and workforce costs. That said, e-commerce has been showing a rapid growth compared to most physical stores can do, even if it’s a famous brand.
However, e-commerce is still far from replacing physical stores at this moment. Physical stores still have more edge than most e-commerce platforms available right now, and nothing can still beat actual shopping for goods you can touch, smell, and examine. Maybe after a massive technological advancement, that will only be when e-commerce can dominate physical stores.
Will the beauty industry experience a bright future ahead?
Given the factors and the situations, the industry will likely thrive in e-commerce platforms. While the pandemic has yet to be over, the beauty industry’s future is still pleasant to anticipate during this time. As long as the online retailers keep up with the consumers’ behaviors and the overall beauty trends, they will stay afloat even through challenging times.
