Printing is an essential part of the 21st century; despite the advent of digital technology, all vital communications and decisions are still made on paper, in print. With a variety of virtual communication modes available to firms, one may consider stopping investing in print. The interactive aspects, colorful animations, and lower distribution costs are concrete justifications for this shift, right? Absolutely not!
Contrary to popular belief, physical and not electronic documents are taken most seriously. Even the Gen-Z and millennials who spend the entire day glued to their screens prefer physical mail and print. Continue reading this article to find out why you should opt for printing services for your business.
Assurance and Trust: Printing services help you save your valuable time, energy, and money. In an exponentially changing world, they help you stand out from the competition and make your presence known. If you are looking for an affordable, efficient way to communicate your ideas to a larger audience, search online for a ‘professional printing company near me’, to find the best possible option for your business.
- Surveys have consistently demonstrated the importance of printing services. Further, customers have consistently preferred printer bills, receipts, and statements instead of digital ones, owing to a greater sense of security in physical proof they can touch and feel. The physical paper, and not the phone, makes the consumer feel safe, trusted, and valued. Large corporations and e-commerce websites still include physical receipts for transactions.
- In order to serve these needs, every business and institution needs to provide printed options for all media channels. Studies have shown that printed advertisements and offer letters exert a greater impact compared to their virtual counterparts.
Cost Efficiency: Arguably, digital methods cost less than printing. However, a reputed printing service can lower the cost of printing to a bare minimum, comparable to the fees required for purchasing server space and online platforms for digital solutions.
- In particular, bulk orders go a long way in reducing the printing and shipping costs for the end-user. It is always a good idea to order extra instead of running out of supplies and being forced to place last-minute small orders and incur additional charges.
- A reputable printing shop will offer affordable deals for both color and black-and-white media. Contact them now to set up personalized payment plans to ensure the smooth functioning of your organization.
- Have shorter, greener, printer-friendly versions to save up costs on paper and ink required. Opt for sustainable, eco-friendly materials during the printing process.
As always, remember and remind your customers that going paperless will not necessarily save the environment. It is a myth that digital methods are better, as data centers are one of the largest consumers of electricity globally. Almost 40% of electricity is produced from fossil fuels, contributing to shocking amounts of carbon emissions. On the other hand, printing services ensure plantations of newer trees for eliminating air pollution. Under such circumstances, it is not surprising that printing is sought-after by all.