Many times when we shop online we fill out a web form without realizing it. Surely you do not know this concept or why they are so important in marketing.

But it turns out that these forms are very useful for completing an order, being able to track a user’s personal information or get valuable information from leads. There are many popular marketing strategies and this one may be relegated to the background. Let us first understand its importance.

What is a Web Form?

A web form is a space where users of your web page can enter their data or personal information so that it can later be processed. An example of this is when the user provides her name and email to download trial software.

If we want to complete an order or follow up on a customer’s personal information or get lead information, then it would be ideal to implement these forms in our virtual business.

1. Payment Form Stripe

Stripe is an online payment system designed to be directly integrated into the website of an online store. That is, it is a PayPal-style payment system, but with the difference that it does not send the buyer to another external website to finalize the payment, but the payment form is within the website itself.

All you need to use this payment gateway is to have a Stripe account (you can do it for free) and link a bank account to it.

Stripe, which is already available in more than 30 countries around the world, was created with the aim of facilitating online payments, thus joining other online payment methods available to e-commerce owners.

Advantages of using the Stripe payment method in e-commerce

With other more popular payment platforms, such as PayPal, what are the advantages of using Stripe as a payment method in our e-commerce?

• Signing up for Stripe is free (although that doesn’t mean that using the platform is free, as we’ll see later).
• It does not require customers to register on the platform, being able to pay directly by filling in the payment form by credit card.
• Payment is made without leaving the store’s website, which results in fewer cart abandonments without finalizing the purchase.
• Accept different types of credit or debit cards and also through mobile payment app.
• Its dashboard is easy to use and understand which allows easier management of actions such as invoicing or returns.
• Their commissions are usually lower than those of other payment platforms.
• It is regularly updated and new features are added to improve the service. In addition, in terms of security and privacy, it complies with the standards required by the market.

2. Contact Form

Through this type of form, your leads can contact you to ask questions or solve a question or problem. Here it is usually asked for the user’s contact information, as well as a box to explain the reasons why they want to be contacted.

3. Form for Lead Generation

This type of form allows you to convert your users into leads. Commonly, the name, company or other contact information, as well as a username and password are requested to enter the website. This is generally used when offering some digital material or free or trial software.

4. Order Form

These forms are used so that your users can place orders, as well as offering a payment and shipping method for their purchases. These can consist of several steps as they require more specific information, such as credit card details, delivery date or billing information.

5. Registration Form

Through this form, your lead enters their data to register for your service. For example, if you create an account on Amazon and you want to upload a product, you must create an account to start publishing it. By this same way the subscriptions of the media like a newspaper or magazine work.

6. Survey Form

These survey forms typically include multiple-choice or fill-in responses. With this, you can learn more about the preference and experience that customers have of the products and services you offer.

In that sense, it allows you to improve the interaction between your business and your consumers, based on the feedback they provide, as well as creating a culture where your leads can learn how your business helps them solve their problems.