The world has been facing some of the worst of unprecedented times in the last couple of years because of the Covid 19 Pandemic. These testing times have led us to a drastic transformation in almost all forms of existing practices. Digital marketing is one of them.

The curation of the perfect digital marketing strategy has been a much-talked-about task. We have tried creating the best customer-centric content on different platforms, but somehow, the results have been nowhere close to the expectations. Against all predictions, active leads have been slipping away from our reaches, and the reason behind it all is still unknown.

What is the issue, then? Why the shocking results even after all possible efforts? Maybe it is something you might be doing wrong on your lead generation journey, or even if it’s not, it won’t hurt knowing. Here are some common lead generation mistakes that you need to avoid to develop a successful campaign.

Hesitating to trust your gut with your customers –

Reverse psychology is one of the best ways to curate customer-centric content. Try and focus on the needs of your customers as a priority and develop your entire approach accordingly. There is no one fit for all, and so, you being on the other side, should always strive to personalize your strategy whenever possible by segmenting your database out into personas. Trust your gut with your customers and ensure success by aligning each detail of your campaign to your desired outcome.

Focusing too much on analytics and research –

Analytics and research are excellent tools developed to fine-tune a marketing strategy and generate the best quality of leads, but to fixate on them alone can prove to be a huge mistake. Metrics are never the result. A successful outcome sure is. While these tools can be very useful in identifying roadblocks in your strategy, you need to tell when and how to divert from the predestined path and go back to being intuitive. The key is to find an amalgamation of both and work on it accordingly.

Spending Less Time on Warm Leads –

It is imperative to realize that quality is always greater than quantity on your lead generation journey. Having hundreds of cold leads is nothing compared to a few hot leads with higher chances of conversion. Take your time to filter your leads according to their interest in your services, and then devote yourself fully to these filtered warm leads. Nurturing your leads to get them through the conversion process slowly is a better idea, and automation is an excellent way to do it.

Rushing through the Conversion Process –

With the ever-changing world and declining concentration spans, people on both sides of the lead generation process have become increasingly impatient. This impatience has led to an inevitable rush from one point to another, resulting in marketers wanting to convert newly acquired leads into sales without providing them with proper conversion time. A satisfactory experience can either make or break a conversion and so failing to provide a smooth and straightforward process to your customer can be a deal-breaker in many cases.

Gathering Unorganised Data –

Your database is your organization’s most valuable asset. This database with the details of almost all your past and potential clients is a lead generation treasure that can be utilized time and again for the same purpose. It needs to be accurate and up-to-date, or it will cost you both time and money. Gather data while remembering that you are marketing to people and utilize segmentation for better customization.

Not being consistent on different channels –

As you step into various campaigns and change outlooks from one landing page to another, you must establish a consistent discipline and tonality for your brand. This will ensure that your clients remember you from muscle memory and establish a connection when they see your ads anywhere. An inconsistent outlook on different channels could make you lose prospects on your lead generation journey.

Fixating on your brand too much –

Overdoing the earlier step can generate results opposite to what you intended. Please keep track of the fact that if your messaging revolves only around your brand, with no relevance to your prospects, they won’t be inspired to take any reasonable action. You need to concentrate your efforts and messaging on your prospect’s needs and problems and then relate them to your brand’s solutions to generate an active lead.

Not aligning your solutions with your client’s troubles – 

Your client’s trouble is the only reason they require your services and solutions, so highlighting them is a necessary step of action. List all your features to generate interest in your audience and prove your value by offering a foolproof solution to your customer’s problem. Focus on establishing yourself irreplaceable to develop sure-shot leads for your business with higher conversion rates.

These are some things that you can keep in mind while working towards generating leads for your business. In addition to this, it is crucial to comprehend that you are minimizing their critical conversion time by putting the onus of generating leads on your sales team. The more time they give to generating leads, the lesser time they will have to nurture them. This is where Beyond Codes’ Lead Generation service allows you to enter the all-new generation of sales and marketing for your business.

Beyond Codes has been a leader in B2B Demand Generation, Appointment Setting, and lead generation services. With clients across IT / ITeS and Product companies, our comprehensive lead generation services have helped companies scale up without investing in an extensive marketing and demand generation team. We will utilize our skills and experience to generate the best leads for your business, thus creating a future roadmap for your firm’s success.