Today’s press release still helps businesses get media coverage (even on blogs and podcasts now), and it can offer SEO benefits as well.

The benefits of distributing press releases are numerous. Here we will discuss top 7 benefits of press release,

1. All businesses can benefit from the dissemination of press releases. Whatever your industry and whatever the size of your business, you can benefit from best press release distribution service. Even if you don’t have that “Oprah Story,” you do have stories that can get you covered in trade magazines, magazines, blogs, podcasts, and other publications that cover your industry. Of course, you can only get this publicity if you tell your story.

2. The distribution of press releases is quite inexpensive. Most companies write their own press releases. The only expense comes from hiring a press release distribution service to get the story out to key members of the media. But even that is inexpensive and compared to paid advertising, press release distribution is almost always the more affordable option.

3. You can increase the visibility of your business. This is especially important for small businesses, but even large businesses must strive for consumer participation. By sticking to a long-term press release distribution strategy, you let customers know who you are, what you do, and why they need you. You also get the attention of reporters and over time they start to trust you more and give you more media coverage.

4. Press releases can establish you as an industry expert. Why is it important to be considered an expert? First of all, experience helps you gain the trust of your customers. Once they trust you, they are more likely to buy from you. But being an expert is also good for media relations. Whenever the media needs someone to comment on a story related to your industry, you want to be the one they turn to.

5. Good press releases can go everywhere. A while ago I spoke about the importance of targeting small local media. One of the reasons I gave is that most of the mainstream media get a significant percentage of their stories from local media around the world. This is how the information industry works. A reporter takes a story and then it spreads from one publication to another.

6. Use your news to attract more customers. With today’s online press releases, the media is no longer the only audience you write for. 80 million people get their news online every day. Many of these people are your customers. Therefore, you should keep your buyers in mind when writing your press releases. And no, that doesn’t mean turning your press release into an advertisement.

7. Investors are also informed of the news. Press releases highlighting the successes and progress of your business can be powerful tools in attracting investors. Make sure you set up an online newsroom on your website for investors to access.