Introduction
Artificial intelligence has substantially influenced various types of marketing and customer domains. This spectrum of influence is much more broad than we can imagine. It encompasses under its umbrella different types of marketing strategies, business models, lifecycle of sales processes, and different types of digital products. Notably, artificial intelligence has revolutionized different types of industries that directly or indirectly involve the above services.
Revolution in services
It needs to be understood that the domain of marketing and customer service is not a standalone domain. It is related to various other types of fields as well. First in line is the transportation industry. Self driven cars require a different type of customer service delivery altogether. Be it the communication across various verticals or the coordination across various fields, a high level of customer service is required for the success of this industry. Coming to the domain of marketing, such a new category of cars would need a holistic marketing model. The first task at hand would be to design such a robust and up to date business model. In this case, artificial intelligence would not only provide such a model but would also provide valuable inputs for constantly updating the model. Now that the importance of a responsive customer model for driverless cars is understood, let us now try to comprehend the benefits that this model would entail for other sectors. Standing central to a smart city, the model would not only influence sectors like retail and logistics but also sectors like finance and communication.
Effect on industries
Most industries in the present time depend upon sales persons for their services. The role played by sales persons forms a critical part of the entire life cycle of the sales process. Salespersons play a vital role in determining the breadth of the customer base. This relationship is expected to change drastically in future. We would see the assistance provided by AI agents in near future taking an all new shape. Assistance provided by artificial intelligence would have both positive and negative consequences. The negative consequences include phenomena like job loss and positive consequences include the requirement to upgrade one’s skills for a particular job. We may also see the rise of AI powered chatbot which would boost the sales prospects. Such chatbots would be able to process information at a much higher rate than the average human does.
Task automation and respective context
With the advent of artificial intelligence the task of automation would see a new surge. In addition to this, the option of context awareness would be developed to a large extent. This would boost our overall AI capabilities. It would become important to describe contact awareness in deeper detail. The pedagogy of learning by the machines with the help of various algorithms and programming features is what context awareness talks about. With the help of context awareness, we would be able to address complex tasks by application of critical thinking and immediate feedback. Such type of capabilities which involve the task of automation as well as context awareness is portrayed by the development of applications like Google’s Alphago.
The gradual process of AI adoption
The process of adoption of artificial intelligence systems is gradual because there is a sort of a reluctance to adopt the systems quickly. This can be exemplified by the case study of driverless cars described above. In this study, it was found out that even if the accidents which took place due to no fault of the driverless car were kept in a category of irresponsible AI. So, it is important to proceed with caution when it comes to earning the trust of the people with respect to artificial intelligence. Preliminary enquiry suggests that there is relatively very less interest among the customers as far as AI adoption is concerned. In addition to this, the characteristics of a specific task also determine the rate of adoption of artificial intelligence. To overcome this, various artificial intelligence courses have come up and the most popular among these is the artificial intelligence course in Bangalore.
Concluding remarks
Prior research indicates that artificial intelligence has holistically influenced various aspects of industry and would continue to do so in future as well. However, one of the aspects that is still a matter of study is the empathetic level of systems powered by artificial intelligence. Indeed, such aspects and parameters would be addressed in the times to come. Meanwhile, it is time to embrace the new applications of AI technology with both arms.
