Voice Over – The Good, Bad and the Ugly

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Voice overs, although are the next best thing when it comes to marketing, are not performing so well due to major mistakes like choosing the inappropriate equipment, using the wrong equipment, hiring the wrong artist etc.

Some people also lose the sense of timing and start contradicting the script, they happen to choose the wrong narration pace. People say that online text to audio converters are easy and affordable. It is true but the quality voice overs matters a lot and not every converter is same. Because speaking is not the same as talking, the platform should give quality voice overs that are natural sounding.

There is so much of technicalities involved in managing echoes and reverberations when we make an audio form any online text to audio converters.

Table of Contents

Benefits of Making Audio Online

The benefits of voice overs made from text to speech converters are immense in today’s digital age. Voice overs are much better than subtitling and stand out over transcripts. Voice overs need to be in alignment with the original video content. 

There is a lot of effort which goes behind voice overs like normalizing loudness, professional sound equipment, post production efforts etc. Everything needs to be complementary with each other. It take a lot of costing. It can be reduced if you make voice overs online. It does not required editing or costing in equipment, you require just a script. 

Voice overs made can be used to share information across the globe. It offers starkly clear benefits as compared to subtitles or transcripts. It helps present information in a very systematic manner and leave the mood, tone plus other indirect message preserved and authentic.

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Pitfalls of Voice Over

The pitfall of voice overs is that sometimes there is a huge problem of voice quality and due to the dependence on internet, there is a problem of ruptured connection. In some cases, there is a problem of expense and security. Some people also complain that a voice over artist, you find the market which is very saturated and considered as a low skill job. 

It is considered as an unstable market where there is no guarantee of the next job or gig one will land up in. It’s a creative craft which sells based on experience.

The most difficult part in voice overs is to maintain longevity and stability or stick to one voice over artist for a specific brand. There is the problem of other brands approaching the same voice over artist etc. This not only hampers the customer experience but also steals some amount of brand loyalty. 

Branding as we know is a deep concept, once we develop a brand, it is not advisable to make amendments to any of the components frequently. Irrespective of the perks branding has, the pitfalls of branding are equally harmful. 

Hence one should be quite careful when opting for voice over services. Overall, we can say that voice branding and voice overs will be the future and is here to stay from the long-term perspective. But will companies go for online solutions which are cheap and scalable or stick to voice over artists remains a million dollar question.