A digital system without an interface is a simple product with little to offer. Users are more into products that can create a good impression in their minds and drive them emotionally.
A great interface can do the same things we mentioned above. A great interface makes a product so desirable that users can’t help but resist using it! In a highly competitive market, products with interfaces that are efficiently functional and visually attractive rule the tech consumer segments.
So, if you want to launch a digital product in this market, a great interface is the must-have feature that your product has to offer.
In case you have little knowledge of this, discover a professional UI UX design agency that is experienced and has proven records of delivering great interface design solutions in the market.
However, as a would-be digital product investor, you may wonder why a great interface is such a big deal to win over users.
Well, for your better knowledge, we have jotted down 5 major advantages that users can enjoy from a well-designed interface. So, if you desire your product to be accepted by the majority in the market, then allow your users to have the following advantages of your product.
- Ensure user satisfaction
A good user interface is the core cause of user satisfaction when users deal with a product. An intuitive product interface like software or website can give users a sense of comfort and prevent users from struggling. Users enjoy using a product that has an interface with easy operation.
For instance, the Instagram mobile app is very popular because of its simple and intuitive design. The app is easy to navigate and great for networking, while sharing photos and reels is fun. Would you have liked it if it were a little more complex or acted differently?
You won’t, right?
Again, a good interface doesn’t confuse visitors and can communicate on the level of users’ inquiry. For example, take an e-commerce website that clearly displays products into categories, showing offers and deals, product descriptions and related details, etc.
Also, when an interface of a system responds actively to the users’ actions, it helps users to be confident about their actions towards the product. For example, the video conferencing tool zoom shows visual signs when someone joins during an ongoing meeting. This type of feedback helps users get real-time updates about their actions while using a system.
To summarize, an interface that is easy to use, clearly communicates, and makes users feel confident about their actions is able to offer users satisfaction.
- Increase user productivity and business growth
By efficiently utilizing task execution time and reducing errors in the task process, a great interface can help to increase the productivity of the users. For example, consider Google doc tool, a writing software where writers get automated suggestions on sentence and spelling corrections. As the UI of the tool is designed to aid writers with automated suggestions, this feature allows writers to write faster and more accurately, increasing users’ productivity.
A well-designed UI allows users to complete their tasks without much hassle within the system. For example, Amazon’s e-commerce website’s interface is designed to allow users to discover and buy products quickly and securely. An e-commerce site like Amazon, with a well-arranged interface, is enough to spike up visitors’ inflow and business growth curves.
Ultimately, a great interface benefits both the users and the business owners.
- Increase user engagement
One of the core goals of a great UI is to engage users better. So, having a digital product with a great user interface will eventually engage users, which is a huge advantage from a business standpoint.
When users find a UI visually appealing, they feel the urge to interact with it to explore it in every possible way. Also, great UI offers solutions through unique gamification elements.
For example, a famous language learning platform named Duolingo has a unique website interface that is equally visually attractive and interactive when learning a language. The use of interactive game elements such as puzzle solving, leveling up, obtaining scores, and so on motivates learners to practice and learn languages through fun activities.
- Improve accessibility
The best part of a great UI is the mass user accessibility. This means a product system or service solution interface must be accessible by every single user, whether the user is physically disabled.
The interface must be interactive and visually detailed enough so low-vision users can see the contents. Similarly, technologically advanced features like a voice user interface (VUI) enable physically impaired users to give commands with their voice within a system. For example, a virtual assistant like Google Assistant takes voice commands with a phone or PC and completes the task immediately, which is a great alternative for visually challenged users.
- Eliminate additional training and save time
A complex system requires more attention to learn, while an easy system allows users to become familiar with it intuitively. An intuitively functional and simple interface also allows users to do their tasks efficiently and be productive within a required period.
Suppose a CRM system with complex interface confusing team members and employees in a company will require additional training sessions to teach them about the operations and functionality of the system. Additional training sessions may lead the company to additional expenses. They will consume more time to get back to the actual work and reduce the overall productivity of different teams within the company.
Now that you know the top five benefits of a good user interface, you understand why you should put more effort into creating an effective interface. This knowledge will also assist you in making your investment well-distributed in the issues that must be addressed in order to develop an effective product for users.
