Indian mobile companies focus on marketing handsets as locally manufactured or made in India. People were asked to choose Indian smartphone brands; such as Micromax, Karbonn, Lava, Intex, and Xolo over Realme, OnePlus, Vivo, Oppo, etc.
Are these Indian mobile companies even manufacture these phones in India? Let us spare a few moments to understand some facts and figures before supporting the campaign blindly.
The concept of Made in India mobiles
The concept behind Made in India mobiles is pretty straightforward since its announcement, which requests people not to consume Chinese goods. This campaign tries to uplift native manufacturing firms and laborers who were part of the most affected community during the national lockdown.
While asking people to buy phones from Indian mobile companies, what citizens overlook is that these brands either buy such gadgets in bulk from China or buy the parts only to assemble them here in India. The goal is to make a profit from the whole procedure. Jio phones are nothing different as the business process is the same. To support the campaign, one needs to understand what they are standing for.
Chinese mobile companies in India
Some numerous Chinese designers and manufacturers are the consistent vendor of Indian mobile companies. The business is to re-label and sell at a higher price. At this point, renowned Chinese smartphone companies are Xiaomi, Vivo, Oppo, Realme, Lenovo, OnePlus, and many more.
Non-Chinese phone companies in India
Apple is from the USA, while Samsung is a South-Korean brand. Sony is Japanese, whether Asus and HTC are based in Taiwan. The manufacturing facilities of these companies spread all across Brazil, Indian, and even in China.
However, in 2020, most companies like Samsung are not manufacturing in China anymore, but some of the components are still supplied by the Chinese dealers. On the other hand, Xiaomi’s production is executed mostly in India. Xiaomi is doing justice to the Vocal for Local initiatives like many other smartphone brands like Vivo, Realme, and Oppo using local resources.
The current market of made in India mobiles
At the beginning of 2020, Chinese brands like Xiaomi, Realme, Vivo, OnePlus, and Oppo successfully dominated the Indian smartphone market. Since the launch of the Make in India campaign, a shift has been noticed in consumers’ behavior to Indian Mobile Companies. Experts believe this is the period when plenty of confusion occurred. People took the time to understand the motto and their right potential, purpose, and place to invest in. Gradually, as per the changed shopping behavior, they began to buy as a responsible citizen. That is when Chinese brands started to make arrangements to manufacture phones locally, building their own infrastructure or sharing the work with trusted local vendors.
As reported, with the mobile phone brands like Samsung, Vivo, OnePlus manufacturing components in India, the ‘Made in India’ campaign has got its much-needed boost. Working with local manufacturers, companies are trying to contribute responsibly to the country’s economy. With this strategy, India is now the second-largest player in the smartphone market this year.
Since the lockdown has been eased, smartphones were announced as an essential commodity in India. While maintaining physical and social distancing norms, mobile phones never let people feel alone or isolated and helped the world to stay connected in need.
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