YouTube is a great way to earn money for all age groups. In this modern world, people tend to search tutorials for every little thing, spend hours surfing through YouTube, learn and teach on YouTube and whatnot. Content creators can make a great profit off YouTube…if their content has enough views. As a content creator, you want people to see your content. Even if you perfect every detail of your videos, it will all go to waste if viewers never get to see it. For this purpose, Video SEO is the best option for you.
What is Video SEO?
Video Search Engine Optimization is a type of SEO for video content on YouTube and Google videos. A common misconception among people is thinking video SEO uses the same keyword research as text-based content. The truth is, video SEO and text SEO are nearly the opposite. This is due to two main reasons.
- YouTube algorithm is entirely different from the Google algorithm.
SEO on search engines such as Google and Bing works by increasing visibility through search engine ranking. On YouTube, most of the views are gained by “ suggestions” to users who may be watching a video that may be similar to your content. YouTube search engine only contributes 15-20% of traffic to your videos. Most of the traffic comes from suggested videos. Hence, video SEO uses different techniques than text-based SEO.
2. Google and YouTube have extremely diverse audiences.
Both these platforms are used by the same users but with entirely different intentions. For example, Google may receive 10,000 searches daily of “Mc Donald’s menu” but YouTube will barely have 3 searches of “Mc Donald’s menu”. Similarly, “cute babies” will have 10,000 daily searches on YouTube but may have less than 100 on Google.
When users are using these chains for different intentions, the algorithm may also predict this difference and change according to the app’s usage.
Main Factors that Affect Video SEO.
Video is a fast-growing medium on the internet nowadays, as users prefer to watch tutorial videos online rather than reading tutorial guides. Statistically, 1 billion hours of YouTube content is watched around the globe daily, with nearly 122 million active users. This means there is a great potential for growth for your videos. Now, how does video help SEO? Here are some basic factors you need to keep in mind about Video SEO.
1. Tutorials are good for video SEO.
Guides, tutorials, product reviews, and “how-tos” engage the most viewers towards your content. Video Search engines boost the visibility of videos that have been shared to other apps. Search engines boost content that engages viewers.
2. High-quality videos promote SEO.
High-quality video means High Definition, helpful videos with keywords in their descriptions. High-quality videos are most likely to rank better on the YouTube search engine. Videos that do not have the right keywords will have poor user signals and hence are much less likely to gain views.
3. YouTube is the best platform for your videos.
80% of surfers surf YouTube rather than any other app for videos, including Google. Although Google is the first most popular website and YouTube is the second most popular, YouTube still ranks above Google in terms of videos by 80%. SEO experts strongly believe that content makers should post videos on YouTube and embed them on their blogs to generate a better audience.
4. Titling your video cleverly with keywords boosts SEO drastically.
Text-based SEO is much easier than video SEO, as it is easier to embed multiple keywords of multiple types in texts. In videos, you have a word limit in your description and title. It is up to the content creator to cleverly intertwine keywords in this space, as it is a great way of increasing views steeply.