In this digital era, many businesses are choosing online platforms to reach a wider audience and increase their sales. The Ecommerce world has gained dignified popularity in the last years and has now become the most trusted way of generating business.
But in this competitive sphere where everyone is setting up an online shop, making an online presence and generating new leads is a major challenge. As acquisition costs are getting higher, SEO services are the most affordable and effective way to optimize your website and enhance your clientele.
In this article, we will discuss SEO tips to create a powerful Ecommerce strategy in 2021 to increase your traffic.
#1. A Detailed Keyword Search
Choosing the right keywords for optimization is the most crucial step of SEO. Google picks the most relevant pages for each user query and shows them as search results. So, to get promoted and increase your page ranking, create a detailed keyword research plan.
With the help of different keyword research tools like SEMrush, Ahrefs and Google Keyword Planner you can get the most relevant keywords along with the search volume for your ecommerce business. Just add your ecommerce website to these tools and export the list of keywords. You must do this for at least 3 of your top competitors.
This data will help you in finding out your competitor’s rank in keywords and you can target them. A detailed keyword research will help you to prioritize your opportunities and choose the best keywords based on the search volume for your pages.
#2. User Friendly GUI
Customers these days want a friendly and easy shopping experience. Ecommerce platforms like Amazon, Myntra and other giants offer a user friendly interface that influence buying decisions. Many online stores still fail to provide a simple interface and offer a complex order process.
According to a recent study only 35% of customers end up making an online purchase. What about the 65%? The major reason behind conversion failure is a poor user interface. To boost the traffic, you must fix your UI/UX.
Another tip to enhance user’s experience is to develop a mobile friendly website. A mobile optimized site gets high rank on search engines and is more visible to the target audience.
#3. Engaging Meta Description
Meta description is a short summary of your page content that works like an advertisement. An engaging meta description helps to entice users to click on it and thus increase page visits. Meta descriptions improve your organic click through rate which specify the number of clicks generated on the page. The higher the organic CTR, the more traffic you can get. So, catchy meta descriptions will attract more clicks and boost traffic.
Below are some SEO tips to write meta descriptions:
- Adding keywords to meta description enables Google to highlight it while searching.
- Use a CTA to attract more customers and link it with the product page.
- Be specific about your page content
These tips will help you to write magnetic descriptions and catch user’s attention.
#4. Keep your website Secure
The complete digitization has somehow invited more cybercrime over the past years. People now prefer visiting secure websites and making purchases. Security is one aspect that can’t be avoided. So, to increase traffic and boost conversions, you must follow protocols to ensure user safety.
Hypertext Transfer Protocol Secure (HTTPs) enables a safe exchange of data between the host and the server. It provides a secure environment for financial transactions and other communication. Hence using HTTPs in an easy and affordable way to ensure transactional security and enhance your website’s performance.
#5. Effective Link Building Strategy
Last but one of the most important SEO tips for successful Ecommerce is building “Brand Awareness”. In this world full of competitors, an Ecommerce store must stand out and focus on building a brand that can cope up with upgrading market trends.
This can be achieved by running a link building strategy. An effective link building strategy enables you to find out your top competitors and their links. You can use a variety of SEO tools and start creating links. You can implement link building strategy by:
- Ask for mentions : If any site mentions your brand without linking to your store, reach out to them and ask for brand mentions and links.
- Directory: Look for directories that mention brands like yours and ask them for a brand mention.
- Pages: Search pages that provide links to brands like yours and reach out to them asking for a link.
This way an effective link building strategy will help you to boost your brand awareness among customers and improve visibility.
These are some of the most necessary tips for Ecommerce SEO in 2021. Make sure you practice these strategies in your online store to attract more visitors and improve your ranking. To learn more about SEO in detail, you can enroll in an SEO Certification Course and become a specialist.
