Diamonds are forever – Altier Jewelers has the latest diamond collection


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You’ve probably heard the phrase, “Diamonds are forever,” repeated ad nauseam. After all, it became part of the zeitgeist in the 60s, culminating with a James Bond film and an equally popular song title. Diamonds are one of the hardest substances on Earth, contributing to their perception as lasting forever. However, more importantly, the phrase also has some symbolic connotations. Let’s assume you’re about to propose to the love of your life, your soulmate. If traditions are anything to go by, you’ll be proposing with a diamond ring. Similarly, diamonds also have significant value as investments because they’re some of the most precious gemstones on the planet. As a result, their value has increased considerably since their discovery thousands of years ago. 

But people don’t only buy diamonds to store them in vaults or safes. Instead, they’re also an excellent ice-breaker at fancy dinner parties and important events. After all, they instantly catch a person’s eye. As a result, a high-end watch with a diamond stone will prompt everyone to rave about it, making you the life of the party. Similarly, diamond jewelry always grabs attention, and rightfully so. However, it’s important to remember that finding authentic and high-quality diamond jewelry and watches is easier said than done. That’s where Altier Jewelers enter the mix.

Altier Jewelers has a storied history. It was one of the first jewelry stores to open in Boca Raton. Founded by Marjorie and Joseph Altier in 1960, Altier Jewelers has served Boca Raton customers for over sixty years, establishing itself as the go-to spot for people seeking high-end jewelry and watches. The store is an authorized dealer for multiple watch and jewelry lines, including Gucci, Roberto Coin, Cartier, and Patek Phillippe. As a result, some of the area’s most affluent members often frequent the store. Moreover, the store’s deep roots within the local community, flawless reputation, and excellent customer service have also helped it acquire multigenerational customers.

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The store continues to be operated by third-generation Altier family members who have done their best to expand the brand’s influence. In addition, they have also helped the store navigate the tremendous changes in the luxury watch and jewelry industry over the past two decades. Cutler Altier currently owns and operates the store with his brother William and his eldest son Tristan. He started in the business when he was only 19 and has served at the helm of Altier Jewelers for over two decades. He states, “The jewelry and high-end watches market has been significantly impacted by technology. Marketing these products, for instance, has required innovation because the channels have changed. We don’t rely on print advertising anymore. Instead, everything has become digital.”

Unfortunately, this change has also prompted some brands to reconsider their sales strategy, opting to sell their products online instead of relying on brick-and-mortar stores. However, Cutler reveals, “We’re fortunate to have brands that understand the importance of independent storefronts. They realize that we create a unique and intimate experience, allowing clients to view and test products in person before purchasing. This approach doesn’t work for all products but works for us because we sell high-end jewelry and watches.”

There is no denying that Altier Jewelers has the finest diamond collections. The store also has a range of Temple St. Clair’s jewels, sought after by devoted collectors worldwide. These collections are sold throughout North America, Europe, and Japan, and Altier Jewelers is proud to offer them a home in Boca Raton. The 18K Yellow Gold Crystal Egg Amulet with Diamond Pendant has been particularly popular with clients.

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Furthermore, Altier Jewelers also has some unique diamond jewelry to offer clients, including a 14K White Gold Diamond Solitaire Necklace that retails for $1075. The store also offers a 14K White Gold Fresh Water Pearl and Diamond Ring for $838.